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p-Index From 2019 - 2024
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All Journal Journal of Management, Economic, and Financial
Carolin Nurwulan A
Swadaya Gunung Jati University,Cirebon
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Instagram Online Promotion Factors and Electronic Word of Mouth (E-Wom) on Decisions to Visit Cikadongdong River Tubing Tourism Carolin Nurwulan A; Clarisa Seviani; Ferry Andika; Rahmadi Rahmadi
Journal of Management, Economic, and Financial Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.40

Abstract

The tourism industry's growth, driven by advances in transportation and IT, has increased the number of destinations, creating intense competition. Managers must offer unique attractions to remain competitive. As a service sector, tourism integrates diverse elements of a destination. Indonesia, with its rich cultural diversity and a projected 2024 population of 279,035,242 (3.45% of the world), attracts many tourists to its exotic islands. This research analyzes the impact of online promotions and electronic word of mouth on the decision to visit the Cikadongdong River Tubing attraction. Using an associative and quantitative approach, the study sampled 100 visitors through purposive non-probability sampling, employing a questionnaire with a Likert scale. Data analysis with SPSS 25 revealed that both online promotion (X1) and electronic word of mouth (X2) significantly and positively influence visit decisions (Y).
Co-Authors Clarisa Seviani Ferry Andika Rahmadi Rahmadi