Journal of Management, Economic, and Financial
Vol. 2 No. 4 (2024): Journal of Management, Economic and Financial

Analysis of Instagram Online Promotion Factors and Electronic Word of Mouth (E-Wom) on Decisions to Visit Cikadongdong River Tubing Tourism

Carolin Nurwulan A (Swadaya Gunung Jati University,Cirebon)
Clarisa Seviani (Swadaya Gunung Jati University, Cirebon)
Ferry Andika (Swadaya Gunung Jati University, Cirebon)
Rahmadi Rahmadi (Swadaya Gunung Jati University, Cirebon)

Article Info

Publish Date
08 Jul 2024

Abstract

The tourism industry's growth, driven by advances in transportation and IT, has increased the number of destinations, creating intense competition. Managers must offer unique attractions to remain competitive. As a service sector, tourism integrates diverse elements of a destination. Indonesia, with its rich cultural diversity and a projected 2024 population of 279,035,242 (3.45% of the world), attracts many tourists to its exotic islands. This research analyzes the impact of online promotions and electronic word of mouth on the decision to visit the Cikadongdong River Tubing attraction. Using an associative and quantitative approach, the study sampled 100 visitors through purposive non-probability sampling, employing a questionnaire with a Likert scale. Data analysis with SPSS 25 revealed that both online promotion (X1) and electronic word of mouth (X2) significantly and positively influence visit decisions (Y).

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Journal Info
Journal of Management, Economic, and Financial
Website

Abbrev

jmef

Publisher

Politeknik Siber Cerdika Internasional

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Management, Economic, and Financial is a double-blind peer review and open access academic journal. This journal is a scientific magazine published six issues per year has published its first issue in 2022 with e-ISSN 2986-6863. The journal publishes research papers, technical papers, ...