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SetioUtomo
Business Administration, Lambung Mangkurat University, Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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The Influence of Product Quality, Price and Brand Image on Decision to Purchase Matic Honda Scoopy Motorcycles during the Pandemic Period in Wanasari Village, Sungai Loban District, Tanah Bumbu Regency NiPutuNitaLestari; SetioUtomo; Fitriyadi; SitiRusidah
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/92jvrd94

Abstract

Abstract: This study aims to examine and determine the effect of product quality, price, and brand image on purchasing decisions of Honda Scoopy automatic motorcycles during the pandemic in Wanasari Village, Sungai Loban District, Tanah Bumbu Regency. The research approach used is a quantitative approach. Samples were taken as many as100 respondents who were selected using purposive sampling technique. Collecting data using questionnaire while data analysis using multiple linear regression. testing and data processing using SPSS version 26.0. The results showed that partially the Product Quality variable (X1) had a significant effect on purchasing decisions for Honda Scoopy   motorcycles with a significant level of 0,000<0,05and the t value of 7.7733 > t table 1.984 with a large effect of 38,3%, Price (X2) has a significant effect on purchasing decisions for Honda Scoopy motorbikes with a significant level of 0,000<0,05 and the t value of 13,843 t table 1,984 with a large influence of 43,8%, Brand Image (X3) has a significant effect on the decision to purchase a Honda Scoopy motorcycle with a significant level of 0,024<0,05 and a the t value of 2.289 > t table 1.984 with a large effect of6,4%. And simultaneously the variables of product quality (X1), price (X2), and brand image(X3) have a significant effect on purchasing decisions (Y) with a significant value of 0,000<0,05and and the value of f count 246.20 > f table 2,70 with a large the effect is 88,5%
The Effect of Sponsorship Events and Prices on Interest in Buying Sampoerna A-Mild Cigarettes in Banjarmasin City NurAzizah; HasanurArifin; SetioUtomo; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/cw54xn30

Abstract

that have limitations in promotion. This study aims to determine the effect of sponsorship events and prices on buying interest. Respondents in this study were buyers of Sampoerna A-Mild cigarettes in Banjarmasin City who were taken using a simple random sampling technique. So that 50 respondents who bought Sampoerna A-Mild cigarettes were obtained as research samples. The data used were taken from a questionnaire made by the author himself. Data analysis used descriptive analysis and multiple linear regression analysis. The results showed that partially the Event Sponsorship variable had a significant effect on Buying Interest in Banjarmasin with a large influence of38.7%, the Price variable had a partially significant effect on Buying Interest with a large influence of 38.9%, simultaneously the Event Sponsorship variable and Price has a significant effect on Buying Interest with a large effect of44.9%.
Promotion Strategy In increasing sales of Ivory Coast Palangkaraya Car Wash Services MuhammadHasanGuzaiman; Rasyidi; SetioUtomo; Maryono
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/z783ky33

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Abstract:  This research approach uses an approach. Research informants, Ivory Coast Carwash admin owners and customers. Collecting data through observation, interviews and documentation. The results showed that the promotional strategy used to increase sales of Ivory Coast Car Wash services in Palangkaraya Public Relations Promotion method by providing good service, and also providing comfortable facilities for customers and meeting customer needs as desired. Personal Selling Method by offering existing services to Ivory Coast Carwash customers. The Sales Promotion method is through social media, especially through whatsapp and Instagram, starting from cooperation promotion updates, opening and closing hours and the process of working on services in Ivory Coast Carwash
Effect of Current Ratio and Debt to Equity Ratio on Return on Assets (ROA) in food and beverage sub-sector companies for the period 2015-2021 NadiaUlfah; HasanurArifin; Sugiharto; SetioUtomo
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/zk876507

Abstract

Abstract: This study aims to determine and examine the effect of Current Ratio (X1) and Debt To Equity Ratio (DER) (X2) on Return On Assets (Y) in food and beverage sub-sector companies for the 2015-2021 period. This study uses a quantitative approach and with an explanatory type. The object of this research is the Annual Financial Report of the Food and Beverage Sub-Sector Company which consists of PT. Akasha Wira Internasional Tbk, PT. Tiga Pilar Sejahtera Tbk, PT. Tri Banyan Tirta Tbk, PT. Campina Ice Cream Industry Tbk, PT. Nippon Indosari Tbk. The data used in this study is secondary data, namely the published financial statements of the Food and Beverage Sub- Sector Companies for the 2015-2021 Period. The population used in this study is the entire Annual Financial Statements of Food and Beverage Sub-Sector Companies, while the sample used is the Annual Financial Statements of 35 research periods of 7 years multiplied by 5 research objects. This research uses purposive sampling technique. The data analysis technique used is Descriptive Statistical Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing. Results Based on research using the t test or partially on the variable Current Ratio (CR) to Return on Assets (ROA) has no significant effect. The Debt-to-Equity Ratio (DER) partially has no significant effect on Return on Assets (ROA). And the results of the simultaneous test (f test) it is known that the Current Ratio (CR) (X1) and Debt on Equity Ratio (DER) (X2) simultaneously have no significant effect on Return On Assets (ROA) is large the effect is only 3% the remaining 97%. influenced by other variables not examined in this study
Co-Authors Fitriyadi HasanurArifin Humaidi Maryono MuhammadHasanGuzaiman NadiaUlfah NiPutuNitaLestari NurAzizah Rasyidi SitiRusidah Sugiharto