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All Journal Jurnal Ilmiah Edunomika (JIE) Innovative: Journal Of Social Science Research
Apay Safari
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung
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Journal : Jurnal Ilmiah Edunomika (JIE)

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ANALISIS TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP MINAT PENGGUNAAN MOBILE BANKING Apay Safari; Anti Riyanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10490

Abstract

Kemajuan teknologi telah maju dengan pesat dan menyebar ke seluruh pelosok tanah air. Penelitian ini dilakukan untuk mengetahui minat seseorang dalam menggunakan sistem teknologi mobile banking dengan menggunakan teori Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada tahun 1989 sebagai model penelitian. Populasi dan sampel dalam penelitian ini adalah pengguna Mobile Banking di Kota Bandung yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 220 responden dan tehnik analisis menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa bahwa Perceived Usefulness dan Perceived Ease of Use berpengaruh terhadap Minat Menggunakan Mobile Banking dengan koefisien jalur sebesar berpengaruh terhadap minat menggunakan Mobile Banking. Keamanan Mampu Memoderasi Perceived Usefulness Terhadap Minat Menggunakan Mobile Banking. Namun Keamanan tidak mampu Memoderasi Perceived Ease of Use Terhadap Minat Menggunakan Mobile Banking di Kota Bandung. Kata Kunci: Technology Acceptance Model (TAM), Keamanan, Niat Menggunakan Mobile Banking
THE INFLUENCE OF ELECTRONIC SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BRAND TRUST AS A MODERATING VARIABLE Apay Safari; Anti Riyanti; Uus Mohammad Darul Fadli
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12824

Abstract

In line with the comprehensive explanation above, there are four actors that can influence customer satisfaction, namely product quality, price, service quality and emotionality. Of the four factors above, researchers believe that the Service Quality factor can influence Customer Satisfaction more significantly than the other three. Different from other research, what is meant by Service Quality in this research is electronic Service Quality. Apart from that, this research also added the Brand Trust variable as a moderating variable. This research is a quantitative research with a descriptive approach, namely research that has been used as a fundamental reference in previous studies to find new variations in the research being conducted, namely related to the influence of Electronic Service Quality on Employee Job Satisfaction with Brand Trus as a moderating variable. This research collected data using a questionnaire method which was distributed online to 400 Bank Bukopin employees spread throughout Indonesia. We can also say that this data is primary data. In using the SmartPLS 4.0 analysis tool and using primary data, the stages that must be passed are validity testing, reliability testing and path coefficients. This data was collected and analyzed using the smart PLS 4.0 analysis tool. The result in this article show that Electronic Service Quality can have a positive relationship and a significant influence on Consumer Satisfaction because the P-Values value is positive and is below the 0.05 significance level, namely 0.002. Apart from the first row of the second table, the third row of the third table is also the second hypothesis in this research showing that the Brand Trust variable can moderate the influence of the Electronic Service Quality variable on the Consumer Satisfaction variable because the P-Values value is positive and is below the 0.05 significance level, namely 0.000. Thus the results of the first and second hypotheses in this research can be proven and accepted. Keywords : Electronic Service Quality, Customer Satisfaction Brand Trust
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Apay Safari; Purwoko Purwoko; Zunan Setiawan; Laili Savitri Noor; Tanti Widia Nurdiani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
Co-Authors Anti Riyanti Ardiyanto Maksimilianus Gai Fransisca Jallie Pattiruhu Henny Dwijayani Laili Savitri Noor Marita Ika Joesidawati Purwoko Purwoko Tanti Widia Nurdiani Uus Mohammad Darul Fadli Zunan Setiawan