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All Journal Jurnal Nasional Holistic Science Economic: Journal Economic and Business
Zulkarnain Siregar
Program Studi Manajemen, Universitas Negeri Medan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Economic: Journal Economic and Business

 1 
The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa) Mulyati Patresia Sinaga; Siat Putri Kabeakan; Yogi Prasetya Damanik; Imamul Khaira; Zulkarnain Siregar
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.582

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)
Co-Authors Disa Khairani Fadhil Al Fahyed Grace Malau Khaira, Imamul Khairunnisa Khairunnisa Mulyati Patresia Sinaga Nada Deliza Putri Najmah Khairiyah Naomi Hutauruk Reni Marlina Sianturi Siat Putri Kabeakan Siti Fadilla Yogi Prasetya Damanik