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Menciptakan Keputusan Pembelian Yang Dipengaruhi Harga Dan Promosi Pada Razz Food Pelaku UMKM Aneka Bumbu Ayam Di Bandung Heri Erlangga; Tita Setiawati; Dini Riani; Farid Riadi; Ida Hindarsah
Jurnal Tadbir Peradaban Vol. 4 No. 1 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i1.473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian pada Razz Food Pelaku UMKM Aneka Bumbu Ayam di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini harga berpengaruh signifikan terhadap keputusan pembelian sebesar 45,7%, uji hipotesis diperoleh t hitung > t tabel atau (8,888 > 1,986). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 39,2%, uji hipotesis diperoleh t hitung > t tabel atau (7,790 > 1,986). Harga dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 7,323 + 0,451X1 + 0,367X2. Kontribusi pengaruh sebesar 57,7%, uji hipotesis diperoleh F hitung > F tabel atau (63,319 > 2,700).
Social Entrepreneurship and Sustainable Development in Creating Value for Society and the Environment Heri Erlangga; Dini Riani; Farid Riadi; Ida Hindarsah; Tita Setiawati
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.63453

Abstract

Social entrepreneurship has emerged as a pivotal approach to addressing both societal and environmental challenges, integrating entrepreneurial principles with the goal of creating social and environmental value alongside economic sustainability. This paper explores the intersection of social entrepreneurship and sustainable development, examining how social entrepreneurs leverage innovation, resourcefulness, and business acumen to tackle complex issues such as poverty, inequality, environmental degradation, and climate change. By integrating the principles of sustainable development, social entrepreneurs aim to create ventures that promote long-term environmental stewardship and social equity. The study employs a qualitative approach, using in-depth interviews, participant observation, and document analysis to investigate the motivations, strategies, and challenges of social entrepreneurship. Key findings highlight the characteristics of social entrepreneurs, their contributions to the United Nations' Sustainable Development Goals (SDGs), and the systemic changes they foster. The paper also discusses the challenges faced by social entrepreneurs, such as access to funding and impact measurement, and identifies opportunities for growth through impact investing and technological advancements. The future of social entrepreneurship appears promising, with the potential for significant contributions to sustainable development through continued support and collaboration among stakeholders. The paper concludes by emphasizing the critical role of education, capacity-building, and multi-stakeholder partnerships in scaling the impact of social entrepreneurship.