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IMPLEMENTASI STRATEGI PEMASARAN DIGITAL PADA INDUSTRI ASURANSI JIWA & KESEHATAN: STUDI KASUS SEQUIS LIFE Hadi Mulyo Wibowo; Sak Khie; Asytari Santri; Sopian Sopian
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 5, No 1 (2022): Equilibrium Point : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/.v5i1.172

Abstract

Kerangka analisa marketing audit atas aktivitas kampanye pemasaran digital dan SWOT analysis dapat diaplikasikan dalam berbagai industri dan khususnya dalam penelitian ini pada industri asuransi jiwa dan asuransi kesehatan. Sequis Life sebagai brand asuransi lokal terkemuka di industri asuransi Indonesia ini perlu melakukan aktivitas pemasaran digital untuk menguatkan brand awareness di tengah kompetisi dengan brand-brand asuransi asing. Di tengah perkembangan teknologi digital yang sangat cepat, diperlukan strategi pemasaran digital yang dapat meretensi pelanggan saat ini dan mengakuisisi pelanggan-pelanggan baru khususnya ke segmen millennial dan post-millennial. Peneliti menggunakan metode penelitian kualitatif deskriptif dengan studi kasus. Teknik pengumpulan data melalui observasi data ke aset-aset digital milik Sequis Life dan wawancara dengan stakeholder Sequis Life. Hasil penelitian ini menunjukkan optimalisasi aset social media Sequis Life secara parsial optimum pada YouTUbe namun belum pada Facebook dan Instagram. Pengelolaan editorial plan di social media didominasi oleh edukasi keuangan. Optimisasi mesin pencari Google sudah membuahkan hasil dengan meningkatkan posisi 3 kata kunci ke halaman satu. Perlu paid ads yang lebih kontinyu untuk meretensi trafik dan terus meningkatkan brand awareness. Implementasi aplikasi mobile masih difokuskan ke nasabah dan belum dioptimalkan untuk mengakuisisi calon nasabah potensial.
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJATERHADAP PRESTASI KERJA PEGAWAI PADA BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR INSPEKSI BANDUNG (2018) Sak Khie; Gian Gantika
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 3, No 1 (2020): EQUILIBRIUM POINT : JURNAL MANAJEMEN DAN BISNIS
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v3i1.401

Abstract

This study aims in general to analyze the influence of Organizational Culture and Work Environment on Employee Work Achievement at Bank Rakyat Indonesia (Persero) Tbk Inspection Office Bandung. The research method used in this research is survey by using data collecting instrument / instrument in the form of questionnaire which previously been tested the validity and reliability of the instrument. As the target population is the employees of Bank Rakyat Indonesia (Persero) Tbk Inspection Office Bandung, which amounted to 56 people, the size of the sample used as much as the size of the population. The sampling technique used is Saturated Sampling. Data analysis technique used is simple and multiple regression analysis. Prior to data analysis, firstly tested requirements analysis, namely through normality test, homogeneity test, multicolinearity test, heteroscedasticity test, and autocorrelation test. Based on descriptive statistical analysis obtained: (1) Employee job performance included in high category; (2) Organizational culture is included in high category, and Employee work environment is high category. While the results of hypothesis testing: (1) Organizational culture has a positive and significant impact on employee performance in Bank Rakyat Indonesia (Persero) Tbk Inspection Office Bandung, with the influence of 82.3% and 17.7% influenced by other variables or factors; (2) The work environment of employees has a positive and significant impact on employee performance at Bank Rakyat Indonesia Tbk Inspection Office Bandung, with the influence of 97.1% and 2.9% influenced by variables or other factors; (3) Organizational culture and working environment of employees together have a positive and significant effect on employee performance at Bank Rakyat Indonesia (Persero) Tbk Inspection Office Bandung, with the influence of 99.1% and 0.9% influenced by variables or factors other.