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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Della Fahmi Fajarwati
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Kreatif Program Mustang Morning Squad dalam Mempertahankan Eksistensinya Della Fahmi Fajarwati; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

Rapid technological developments make radio competing to create interesting programs. But it's not only interesting, but how the program is able to last a long time in the air and is able to retain its listeners. As one of the radio broadcasts in Jakarta, of course, Mustang Radio has prepared several superior creative program designs, one of which is Mustang Morning Squad. This study aims to determine the creative strategy formed in the Mustang Morning Squad Program in maintaining its existence. This study uses a qualitative research approach with a case study method. In this research, the researcher uses constructivism paradigm. The results of the research findings are, at the planning stage of the Mustang Morning Squad program using creative concepts, creative content, creative broadcasters, and creative promotions to maintain its existence.
Co-Authors Agustrijanto