Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Bagas Radityo Wicaksono
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Evaluasi Produksi Video UMKM Jasijuka di Facebook Bagas Radityo Wicaksono; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME Jasijuka produces videos to convey their videos through Facebook, but the results are not optimal. The purpose of the production of this promotional video is to market the product so that it is well known by the public. This study uses a model theory production of Herbert Zettl and using the basic concept of evaluation, video production, facebook and SMEs. This study uses a post-positivism paradigm, with a methodical approach qualitative (case study). The results of this study indicate that the video production of the Jasijuka MSME is still carried out in conservative ways, namely not yet structured, not using concepts and scripts, and not using proper planning and video production processes. Video production is only limited to recording, so that MSME Jasijuka has the impression of suddenly making videos. Video production materials often contain product processing that is not supported by a structured storyline and messages and graphics are still monotonous.
Co-Authors Agustrijanto