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This Author published in this journals
All Journal STREAMING Business Journal
Jeki Jeki
Universitas Kalbis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : STREAMING Business Journal

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Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor Jeki Jeki; Donant Alananto Iskandar
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.
Co-Authors Donant Alananto Iskandar