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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Bunga Herlambang
Institute Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Louis Cafe Depok Bunga Herlambang; Anjar Dwi Astono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 1 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research, to determine the effect of service quality and product qualityon customer satisfaction at Louis Cafe Depok. This research was conducted from February to June2022 with the amount of data from the research instrument via Google Form as many as 110respondents. The sampling technique in this study used non-random sampling with purposivesampling method. The result of this study indicates that there is no symptom of heteroscedasticity inthe service quality and product quality variable so linear regression is effective to show the resultthat service quality has a significant effect on customer satisfaction, product quality has a significanteffect on customer satisfaction, service quality and product quality has a significant effect oncustomer satisfaction.
Co-Authors Anjar Dwi Astono