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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Steven John Wibowo
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Perceived Usefulness dan Perceived Ease Of Use Terhadap Keputusan Pembelian Menggunakan Go-Pay Steven John Wibowo; Tinton Ramadhan
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

The purpose of this research is to know and to analyze the influence of perceived usefulness and perceived ease of use on purchasing decisions using Go-pay at Warteg Uun Taman Galaxy. This research uses quantitative methods through questionnaire survey with non-probability sampling method. This questionnaire was distributed to 100 respondents who were processed using SPSS. Hypothesis test results (t test), perceived usefulness effect on purchasing decisions with t count 3.986> t table 1.984. Perceived Ease of use has an effect on purchasing decisions with t count 2.725> t table 1.984. The coefficient of determination is 50%. The implication of this research is that Warteg Uun pays more attention to perceived usefulness, and perceived ease of use in the use of Go-pay as a payment medium.
Co-Authors Tinton Ramadhan