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All Journal Kharisma: Jurnal Administrasi dan Manajemen Pendidikan
Kasmad Hasanudin
Universitas Pesantren Kh. Abdul Chalim Mojokerto Indonesia
Decision Sciences, Operations Research & Management Education

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Unlocking Success: Innovative Education Marketing Strategies for Elementary School Enrollment Growth Kasmad Hasanudin; Fuad Srinio; Warti'ah
Kharisma: Jurnal Administrasi dan Manajemen Pendidikan Vol. 3 No. 1 (2024): Administrasi dan Manajemen Pendidikan
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/kharisma.v3i1.45

Abstract

Building upon the aforementioned principles, SD NU Kaplongan endeavors to consistently deliver top-tier educational services, encompassing excellent facilities, quality assurance, and holistic character development. To complement these efforts, effective marketing strategies and a proficient teaching staff are essential in executing prepared initiatives. This study adopts a qualitative methodology, chosen for its compatibility with existing research and its aptness in analyzing community issues and mitigation efforts. Findings reveal that SD NU Kaplongan's marketing strategy is spearheaded by a dedicated core team responsible for community outreach and program promotion. This includes engagement with the new student admissions committee, followed by a comprehensive four-step marketing approach. The school offers a range of academic and extracurricular programs, yielding notable achievements and preparing students for enrollment in esteemed institutions such as state junior high schools and Madrasah Tasanawiyah. Moreover, promotional activities are extensively conducted through various channels, particularly leveraging social media platforms and alumni networks. Additionally, the school actively engages in community-oriented initiatives, organizing events such as competitions and religious activities to foster social cohesion and outreach.
Co-Authors Fuad Srinio Warti'ah