Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Journal of Economic, Religious, and Entrepreneurship (JoERE) Jurnal Pengabdian dan Pengembangan Inovasi Kepada Masyarakat (PENAMAS)
Hendri Ardianto
Buddhist Business and Management Department, STIAB Jinarakkhita Lampung, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Influencer Marketing on the Purchase Decision of Elizabeth Bag Products among Lampung Students Mega Julianti; Widi Astuti; Juni Suryanadi; Edi Purwandoko; Hendri Ardianto
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 2 (2023): JOERE December 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i2.78

Abstract

Influencer marketing is a marketing strategy by carrying out sales promotions by someone who has influence (influencer) in influencing consumers to make purchasing decisions for Elizabeth bag products among students. In the ever-growing digital era, the role of influencers in marketing strategies has become an important factor in influencing consumer purchasing decisions. This research aims to reveal the influence of influencers in marketing strategies on purchasing decisions for Elizabeth brand bag products among students. Elizabeth is a bag brand that has long been known in the fashion industry. Marketing strategies through influencers have become an integral part of efforts to reach the student market segment. The research method used in this research is a survey method, with data collection carried out through questionnaires distributed to students from various universities. The collected student data was analyzed using regression techniques to determine the extent to which the role of influencers had an impact on purchasing decisions for Elizabeth bag products. The results of this research show that the role of influencers in marketing strategies has the influence that the use of influencers in marketing strategies has been successful in communicating brand and product values to their target market.
MEMBENTUK SUMBER DAYA MANUSIA MILENIAL MENGHADAPI REVOLUSI INDUSTRI 4.0 Hendri Ardianto; Henny Meyliana; Partama Nagatirtha; Hari Mudjiarto; Gunawan Gusnadi
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 2 No. 1 (2024): PENAMAS Januari 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v2i1.89

Abstract

Tujuan Kegiatan pengabdian kepada masyarakat ini untuk meningkatkan sumber daya manusia milenial menghadapi 4.0 bagi muda-mudi Vihara Buddhagaya Pejambon-Pesawaran. Kegiatan pengabdian dilaksanakan dengan webinar langsung. Metode mulai dari survei, focus group discussion, demonstrasi dan unjuk kerja. Materi pelatihan yang diberikan meliputi kiat-kiat meningkatkan SDM guna menghadapi tantangan dan peluang di era 4.0 untuk pemuda. Hasil kegiatan pengabdian menunjukkan keberhasilan dengan indikasi berupa tingginya antusiasme dan motivasi untuk mengikuti webinar serta pada setiap tahapan kegiatan pelatihan.
Co-Authors Edi Purwandoko Gunawan Gusnadi Hari Mudjiarto Henny Meyliana Juni Suryanadi Mega Julianti Partama Nagatirtha Widi Astuti