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All Journal Journal of Economic, Religious, and Entrepreneurship (JoERE) Jurnal Pengabdian dan Pengembangan Inovasi Kepada Masyarakat (PENAMAS)
Edi Purwandoko
Buddhist Business and Management Department, STIAB Jinarakkhita Lampung, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Influencer Marketing on the Purchase Decision of Elizabeth Bag Products among Lampung Students Mega Julianti; Widi Astuti; Juni Suryanadi; Edi Purwandoko; Hendri Ardianto
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 2 (2023): JOERE December 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i2.78

Abstract

Influencer marketing is a marketing strategy by carrying out sales promotions by someone who has influence (influencer) in influencing consumers to make purchasing decisions for Elizabeth bag products among students. In the ever-growing digital era, the role of influencers in marketing strategies has become an important factor in influencing consumer purchasing decisions. This research aims to reveal the influence of influencers in marketing strategies on purchasing decisions for Elizabeth brand bag products among students. Elizabeth is a bag brand that has long been known in the fashion industry. Marketing strategies through influencers have become an integral part of efforts to reach the student market segment. The research method used in this research is a survey method, with data collection carried out through questionnaires distributed to students from various universities. The collected student data was analyzed using regression techniques to determine the extent to which the role of influencers had an impact on purchasing decisions for Elizabeth bag products. The results of this research show that the role of influencers in marketing strategies has the influence that the use of influencers in marketing strategies has been successful in communicating brand and product values to their target market.
PELATIHAN MENGAJAR DENGAN METODE ROLE PLAY BERBASIS PSIKODRAMA KEPADA TENAGA PENDIDIK SEKOLAH DASAR SWASTA PELOPOR DURI Komang Sutawan; Widiyanto Widiyanto; Susanto Susanto; Priono Priono; Edi Sumarwan; Edi Purwandoko
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 2 No. 1 (2024): PENAMAS Januari 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v2i1.88

Abstract

Tujuan utama daripada kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kemampuan mengajar dengan Metode Role Playing Berbasis Psikodrama Kepada Tenaga Pendidik Sekolah Dasar Swasta Pelopor Duri. Pemberian pelatihan secara virtual mengenai cara menjadi pendidik yang menggunakan psikodrama yang berlandaskan pada kegiatan eksplorasi tindakan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yakni melalui pendampingan menulis naskah drama dan praktik atau mendemonstrasikan metode role play. Hasilnya, tenaga pendidik mampu membuat naskah drama dan mampu menerapkan Metode Role Play Berbasis Psikodrama dalam kegiatan belajar mengajar, metode role play menjadi salah satu alternatif metode mengajar.
Co-Authors Edi Sumarwan Hendri Ardianto Juni Suryanadi Komang Sutawan Mega Julianti Priono Priono Susanto Susanto Widi Astuti Widiyanto Widiyanto