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This Author published in this journals
All Journal International Journal of Review Management Business and Entrepreneurship (RMBE)
Arka Atyanto
CV. Dorang Hokky Jaya
Economics, Econometrics & Finance

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The Influence of Promotions and Prices on The Purchase Decision of Mie Setan Noodle and Dimsum Gresik Products In The Future Covid-19 Pandemic Arka Atyanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4439

Abstract

Mie Setan Gresik is one of the businesses affected by the COVID-19 pandemic. Mie Setan Gresik is engaged in food and baverage which sells various food and drinks, especially noodle dishes. The purpose of this study is to determine whether promotion and prices can influence consumer purchasing decisions during the Covid-19 pandemic. This study used quantitative with a sampling formula using purposive sampling. The results of this study are that prices and promotions can influence consumer purchasing decisions during the Covid-19 pandemic. This is indicated by the T-Test on the prices and promotions variables with values of 0.00 < 0.05.
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