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All Journal Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Muratin
STIE Tribuana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi dan Citra Merek Terhadap Keputusan Pembelian Sepatu Bata di Tangerang Selatan Muratin
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 1 (2022): Kinerja dan Good Corporate Struktur Organisasi era Pandemik Covid 19
Publisher : Prisani Cendekia

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Abstract

Competition makes innovation and creativity of company management continue to race, accurate marketing strategies must be prepared in order to achieve sales targets. Programs that are quite effective in communicating products in order to attract product purchase decisions are through promotional programs and a positive brand image in the minds of consumers. This study aims to determine the effect of promotions and company brand image on purchasing decisions for Bata shoes to consumers located in South Tangerang during February 2022. The research sample was 100 respondents with the method used in selecting the respondents was purposive sampling. The analytical tool used is multiple linear regression with the help of SPSS 25.00 which is the data analysis technique used. The results of the analysis show that promotion and brand image have a significant effect on.
Pengaruh Kualitas Produk dan Penanganan Keluhan Pelanggan terhadap Kepuasan Pelanggan Produk Flexible Packaging Muratin
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan
Publisher : Prisani Cendekia

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This study aims to analyze the effect of Product Quality and Customer Complaint Handling on Customer Satisfaction of Flexible Packaging Products at PT Sol Graphika. The population in this study were all customers in PT. Sol Graphika in a period of 6 months starting from January 2021 to June 2021, which is as many as 200 customers. The sample in this study were customers of PT. Sole Graphika. The sampling technique used in this study is simple random sampling where the sampling of members of the population is carried out randomly regardless of the strata in the population. The results of calculations with Slovin obtained 67 respondents, the data collected was processed using SPSS. The results showed that the variables of Service Quality and Customer Complaint Handling partially and simultaneously had a significant effect on Customer Satisfaction.
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