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All Journal West Science Interdisciplinary Studies
Margareta Manalu
Vokasi Universitas Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Journal : West Science Interdisciplinary Studies

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Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta Bekti Setiadi; Rahmi Setiawati; Margareta Manalu; Rizki Dewantara; Arnes Yuli Vandika
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1114

Abstract

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.
Co-Authors Arnes Yuli Vandika Bekti Setiadi Dewantara, Rizki Rahmi Setiawati