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p-Index From 2019 - 2024
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All Journal Journal of Sustainable Economic and Business
Reggy Noviana Widi
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Green Product, Environmental Concern, and Green Trust on Tupperware’s Green Purchase Intention (Study on Ciledug Society) Reggy Noviana Widi; Yanto Ramli
Journal of Sustainable Economic and Business Vol. 1 No. 1 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

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Abstract

This study aims to analyze the influence of Green Product, Environmental Concern, and Green Trust on Tupperware’s Green Purchase Intention (Study on Ciledug Society). The population in this study was a community domiciled in Ciledug and the sample used was 135 respondents using the Purposive Sampling method technique. This research uses a type of quantitative research then the analysis method used is Partial Least Square (PLS). The results showed that the variables Green Product and Environmental Concern had a positive and significant effect on Green Purchase Intention, while the Green Trust variable had a positive but not significant effect on Green Purchase Intention.
Co-Authors Yanto Ramli