Journal of Sustainable Economic and Business
Vol. 1 No. 1 (2024): Journal of Sustainable Economic and Business (JOSEB)

The Influence of Green Product, Environmental Concern, and Green Trust on Tupperware’s Green Purchase Intention (Study on Ciledug Society)

Reggy Noviana Widi (Universitas Mercu Buana)
Yanto Ramli (Universitas Mercu Buana)

Article Info

Publish Date
28 May 2024

Abstract

This study aims to analyze the influence of Green Product, Environmental Concern, and Green Trust on Tupperware’s Green Purchase Intention (Study on Ciledug Society). The population in this study was a community domiciled in Ciledug and the sample used was 135 respondents using the Purposive Sampling method technique. This research uses a type of quantitative research then the analysis method used is Partial Least Square (PLS). The results showed that the variables Green Product and Environmental Concern had a positive and significant effect on Green Purchase Intention, while the Green Trust variable had a positive but not significant effect on Green Purchase Intention.

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Journal Info
Journal of Sustainable Economic and Business
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Abbrev

joseb

Publisher

ARE Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Journal of Sustainable Economic and Business (JOSEB) is a double-blind review journal focused on empirical research that provides novelty of the research with the latest issues and contributions to the scientific research. The scope of the journal will focus on Strategic Management (Strategic ...