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All Journal Jurnal Ilmiah Mahasiswa Komunikasi
Asrin Dimas Tri fathullah
Universitas Mataram
Humanities Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KONTEN TIKTOK Dr. YESSICA TANIA (@dr.ziee) TERHADAP TINGKAT PENGETAHUAN REMAJA MENGENAI KESEHATAN KULIT WAJAH Ni Putu Vina Sathya Wardani; Yulanda Trisula Sidarta Yohanes; Asrin Dimas Tri fathullah
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 2 (2023): Public Relations, Digital, dan Budaya
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Penelitian ini bertujuan untuk mengetahui pengaruh konten TikTok @dr.ziee terhadap tingkat pengetahuan remaja mengenai kesehatan kulit wajah. Penelitian ini menggunakan jenis penelitian kuantitatif dengan variabel bebas berupa konten TikTok (X) dan variabel terikat berupa tingkat pengetahuan remaja terhadap kesehatan kulit wajah (Y). Berdasarkan hasil perhitungan terdapat pengaruh yang kuat antara konten TikTok @dr.ziee terhadap tingkat pengetahuan remaja mengenai kesehatan kulit wajah sebesar 0.756 atau 75,6%. Media sosial TikTok sebagai variabel bebas sangat berpengaruh terhadap variabel terikat yaitu tingkat pengetahuan remaja mengenai kesehatan kulit wajah
Manajemen Krisis Event Organizer Xcreative Dalam Mengembalikan Kepercayaan Publik: (Studi Kasus Pembubaran Acara Festival Musik Bertajuk “i’Fest sing a long ga si” 2021) Tio Gunarsyah; Yulanda Trisula Sidarta Yohanes; Asrin Dimas Tri Fathullah; Dian Lestari Miharja
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT Crisis management is an organization's efforts to overcome a crisis. Efforts in crisis management are carried out in stages and through various activities. Companies or organizations must be able to make decisions in a short time regarding what must be done immediately as a crisis management effort. Crisis management can be interpreted as a form of response and effort to respond to and solve crisis problems that arise through possible crisis management strategies. Crisis management is different from risk management which involves an element of assessing potential threats as well as the best way to avoid threats, meaning that this action is carried out before an event (risk) happen. Crisis management is actually carried out when a threat or crisis event occurs. This research aims to find out how Xcreative Organizer's crisis management can restore public trust. This research uses a qualitative research method with a descriptive approach with research subjects being stakeholders at Xcreative Organizer. The object of this research is the Event Organizer's crisis management in restoring public trust. Researchers used unstructured interview methods and documentation to obtain data. The data analysis technique in this research uses data analysis techniques according to Miles and Huberman with steps, data reduction, data presentation and drawing conclusions. The data validity test uses data source triangulation techniques. In this research, it was found that Xcreative Organizer applied Situational Crisis Communication Theory and Crisis Response Strategy in its crisis management. Crisis management can be an effort to restore public trust and restore image. Keywords: Crisis Management, Event Organizer, Return of Truth
THE AN ANALYSIS OF PLN MOBILE APPLICATION BRANDING EFFORTS IN INCREASING THE NUMBER OF TRANSACTIONS IN MATARAM (A CASE STUDY AT PLN UIW NTB): ANALISIS UPAYA BRANDING APLIKASI PLN MOBILE DALAM MENINGKATKAN JUMLAH TRANSAKSI DI MATARAM (STUDI KASUS PADA PLN UIW NTB) Feby Yuniasti; Muhammad Jamilludin Nur; Asrin Dimas Tri Fathullah
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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The users who do transactions on PLN Mobile application are only under 5% in NTB and 12% in Mataram of the total registered Customer IDs, thus PT. PLN UIW NTB needs to make efforts to carry out better branding to increase the number of its transactions. This research aims to find out how PLN UIW NTB's efforts to brand the PLN Mobile application in increasing the number of transactions in Mataram. This research uses a qualitative method with a case study approach. The technique for determining informants used in this research was purposive sampling. The number of informants in this research was 5 people consisting of 1 manager as key informant, 2 assistant managers as main informants, and 2 PLN Mobile application users who had made transactions as supporting informants. The researcher carried out the data collection techniques through interviews, observation, and documentation. This research uses data analysis techniques according to Miles and Huberman with data reduction steps, data presentation, and drawing conclusions. In this research, it was found that PLN UIW NTB carried out branding efforts that could increase the number of transactions on PLN Mobile application by using brand expression theory which consists of brand positioning, brand identity, brand personality, and brand communication. In carried out these efforts, the organization's ability is needed to maintain and increase the company's credibility by upholding the company’s cultural values, which are trustworthy, competent, harmonious, loyal, adaptive, and collaborative.
STRATEGI PROMOSI KALLA KARS DALAM MEMPROMOSIKAN MOTOR LISTRIK MEREK UNITED E MOTOR DI KOTA MAKASSAR M Rizki Irkhas; Yulanda Trisula Sidarta Yohanes; Asrin Dimas Tri Fathullah
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Tren sepeda motor listrik di Indonesia terus berkembang seiring meningkatnya kesadaran akan dampak lingkungan. Pemerintah telah memberikan insentif untuk mendukung adopsi kendaraan listrik, menghasilkan lonjakan penggunaan motor listrik sebanyak 13 kali lipat dari 2020 hingga 2022. Penelitian ini menyoroti strategi media promosi Kalla KARS dalam memasarkan motor listrik di Kota Makassar. Kalla Kars menggunakan berbagai saluran media promosi, termasuk digital dan konvensional, untuk mempromosikan motor Listrik United E Motor. Mereka menerapkan pendekatan Segmenting, Targeting, dan Positioning (STP) untuk menyesuaikan pesan promosi dengan target pasar yang tepat. Namun, posisi Kalla Kars dalam pasar motor listrik belum ditetapkan secara spesifik. Penelitian ini menyimpulkan bahwa Kalla Kars memaksimalkan promotion mix melalui berbagai saluran media dan kegiatan promosi untuk mencapai target pasar dengan efektif dan memperkuat brand awareness.
Co-Authors Dian Lestari Miharja Feby Yuniasti M Rizki Irkhas Muhammad Jamilludin Nur Ni Putu Vina Sathya Wardani Tio Gunarsyah Yulanda Trisula Sidarta Yohanes