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All Journal Jurnal Kajian Budaya dan Humaniora (JKBH) Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal
Rangga Permana
Universitas Padjadjaran
Religion Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science

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“EVERYBODY CAN BE A HERO”: KAJIAN REPRESENTASI PAHLAWAN DALAM IKLAN TELEVISI M-150: “EVERYBODY CAN BE A HERO”: KAJIAN REPRESENTASI PAHLAWAN DALAM IKLAN TELEVISI M-150 Rangga Permana; Nessa Suzan
Jurnal Kajian Budaya dan Humaniora Vol 5 No 2 (2023): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2023
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v5i2.139

Abstract

Commercials on television play a role in displaying the symbols that make up the meaning of "hero." The concept of advertising is formulated so as to increase product sales from a business perspective. The effectiveness of verbal and nonverbal techniques is maximized. Advertising has entered a modern signification order in which messages are designed to subtly influence the audience's attitudes, cognitions, and lifestyle behaviors in order to satisfy their deepest desires or aspirations through product consumption and alter their perceptions of the reality portrayed in the advertisement. The development of the hero concept in this advertisement is inextricable from the creator's interaction with the researched object, the consumer in this instance. As a consequence of this interaction, almost all television advertisements, including the advertisement for the "Everyone Can Be a Hero" version of the M-150, use new connotations to increase their commercial appeal. This study seeks to determine, through the construction of signs, the representation that forms the meaning of the hero in the M-150 television advertisement version of Everybody Can Be a Hero. Charles Sanders Peirce's semiotic analysis was therefore conducted using a qualitative research method. The results demonstrate that the hero is portrayed not only through physical strength, but also through inner fortitude. This is supported by the signals that compose it, which stem from the product's concept and positioning. 15 icon signs, 20 index signs, 5 symbols, and multiple uses of video techniques containing aspects of the hero depict the hero's significance. The language of film is the use of video techniques, which includes camera angles, lighting arrangements, and the use of sound or audio.
KISAH-KISAH TRADISIONAL JAWA BARAT DALAM MEDIUM KOMUNIKASI VERBAL: KISAH-KISAH TRADISIONAL JAWA BARAT DALAM MEDIUM KOMUNIKASI VERBAL Undang Darsa; Rangga Permana; Elis Sumarlina
Jurnal Kajian Budaya dan Humaniora Vol 5 No 2 (2023): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2023
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v5i2.155

Abstract

West Java is one of Indonesia's provinces with a wealth of literacy, including traditional tales dating back to prehistoric times. Over time, not only were these tales told orally, but they were also written down and published through various communication channels. From a communication perspective, verbal communication includes the oral and written transmission of messages from sources to recipients. Verbal communication is a form of communication that involves the use of spoken or written language. Traditional Sundanese oral and written narratives illustrate the instrumental and social functions of verbal communication. This study seeks to identify the traditional Sundanese tales, their classification into oral and/or written traditions, and the time period in which these tales first appeared. Authors collects data and conceptions regarding traditional Sundanese stories and verbal communication using a descriptive-qualitative methodology. The findings indicate that, from a communication standpoint, traditional Sundanese tales that have existed since prehistoric times can be classified as verbal communication, as these tales take the form of both oral and written communication. Oral Sundanese traditional tales are known as Carita Pantun, while written Sundanese traditional tales are manuscripts originating from mandala, Islamic boarding institutions, and schools. These traditional Sundanese tales are separated into five eras: prehistoric, regal, sultanate, colonial, and independence. From a communication standpoint, these traditional tales are a means of conveying events or phenomena that may have occurred in the past, as well as a means of cultural transmission from progenitors to descendants.
Proses Kerja dan Strategi News Research and Development iNews dalam Mengevaluasi Program News untuk Menaikkan Rating dan Share Rangga Permana; Dina Naifah
Jurnal Kajian Budaya dan Humaniora Vol 6 No 1 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i1.219

Abstract

Private television stations have battled to air popular programs to boost ratings and share figures since their founding. Programs with high ratings and shares are popular with viewers. Indonesian news TV station iNews airs mostly news programs. As a private television company, iNews uses rating and share measures to determine audience approval of its shows. Therefore, a Research and Development team is needed to process rating and communicate data for program evaluation. This article seeks to (1) understand iNews News Research and Development and (2) Determine its strategy for sustaining or gaining ratings and shares. This article employs qualitative descriptive research method including observation, interviews, and documentation studies. The results demonstrate that the iNews research and development process used three stages, from gathering Nielsen rating and share data from the Ariana app to an agenda-setting editorial meeting. To maintain and/or enhance ratings and shares, iNews monitors and maps its and competitors' media according to its own ratings and shares. This helps define the agenda for the next week based on evaluations and conversations on essential and intriguing themes.
STRATEGI PROMOSI ON-AIR PROGRAM GARUDA MELALUI AKUN MEDIA SOSIAL INSTAGRAM Rangga Permana; Syifa Amatillah
Jurnal Kajian Budaya dan Humaniora Vol 6 No 2 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i2.238

Abstract

Rapid technological advancements influence how humans communicate and socialise, including through social media platforms such as Instagram. Instagram, which offers photo and video sharing tools, is becoming more accessible as technology and smart device capabilities progress. Television, being a mass medium, must adapt to the existence of digital media. NET., a private television channel, uses social media to attract viewers and promote its programmes. Instagram is used as an on-air promotional medium by Garuda's NET. television programme. This documentary tries to instill love for the country by highlighting the humanitarian aspect and pride to the Indonesian National Army (TNI). The goal of this research is to determine the Garuda program's promotional strategy and purpose for using Instagram, and it employs qualitative descriptive methods such as observation, interviews, and recording. According to the research findings, the on-air promotion strategy is carried out in stages, including composing scripts for social media material, seeking and editing photo and video content, and content approval by reporters. After this stage, the content is posted at the given time frame. Since November 28, 2016, the Garuda programme has actively used Instagram to promote its programme. The @garuda_net account is used to convey information about the TNI, including leaks and bits of coverage from reporters' live actions, which boosts soldiers' enthusiasm and cooperation while shooting. This account also serves as a platform for interaction and information gathering from Instagram followers who are dedicated to military and TNI material, particularly Garuda viewers.
PENGARUH TRADISI KRITIK BARAT DAN ASIAN VALUES DALAM MEMBENTUK TRADISI KRITIK INDONESIA: Pengaruh Tradisi Kritik Barat dan Asian Values dalam Membentuk Tradisi Kritik Indonesia Rangga Permana; Undang Darsa; Elis Sumarlina
KABUYUTAN Vol 3 No 1 (2024): Kabuyutan, Maret 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/kabuyutan.v3i1.220

Abstract

Tradisi kritik mulai tumbuh dan berkembang pada masa Pencerahan (Enlightenment era) di Eropa. Era Pencerahan membawa perubahan pemikiran manusia menjadi lebih logis, sistematis dan kritiks. Pencerahan meletakkan landasan intelektual bagi tradisi kritik Barat dengan mengedepankan nalar, individualisme, hak asasi manusia, dan komitmen terhadap penyelidikan empiris. Jauh setelah itu, pada masa Orde Baru, pemerintah Indonesia memberlakukan “Asian values” (“nilai-nilai Asia”) yang coba diimplementasikan melalui Pancasila. Asian values-lah yang membentuk tradisi kritik khas Indonesia yang muncul pada masa Orde Baru. Melalui kajian ini, penulis ingin mengemukakan bahwa terdapat dua konsep yang memengaruhi tradisi kritik di Indonesia. Tujuan dari kajian ini adalah untuk mengetahui bagaimana tradisi kritik Barat dan Asian values memengaruhi terbentuknya tradisi kritik Indonesia yang kita kenal sekarang. Penulis menggunakan metode kajian literatur dalam artikel ini. Penulis mengumpulkan berbagai referensi, mulai dari buku, artikel jurnal ilmiah, laporan hasil penelitian, hingga sumber-sumber referensi yang berasal dari internet. Seluruh sumber tersebut mencakup konsep-konsep mengenai kritik secara umum, tradisi kritik Barat, Asian values dan referensi-referensi lain yang relevan dengan konsep-konsep tersebut. Hasil menunjukkan bahwa terdapat dualisme tradisi yang memengaruhi tradisi kritik Indonesia, yaitu tradisi kritik Barat yang ciri-cirinya dipengaruhi era Pencerahan di Eropa dan tradisi kritik yang dipengaruhi Asian values dan otoritarianisme. Di satu sisi, sejumlah kritikus dan budayawan Indonesia cenderung menggunakan cara kritik Barat yang lahir dari era Pencerahan dalam karya-karya yang mereka hasilkan. Di sisi lain, Asian values juga memegang peranan penting dan memiliki pengaruh besar dalam terbentuknya tradisi kritik Indonesia yang bersifat tidak langsung dan mengedepankan harmoni.
KRITIK MENGENAI MARJINALISASI ORANG KOTA TERHADAP ORANG DESA DI FILM-FILM SI KABAYAN Rangga Permana; Elis Sumarlina; Undang Darsa
KABUYUTAN Vol 3 No 2 (2024): Kabuyutan, Juli 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/kabuyutan.v3i2.252

Abstract

Dongeng-dongeng mengenai Si Kabayan sudah dikenal luas sejak zaman dahulu di tengah masyarakat Sunda di Jawa Barat. Tujuan utama dari dongeng-dongeng Si Kabayan adalah untuk menghibur, tidak jarang pula ada beberapa pencipta yang juga memasukkan unsur-unsur nilai moral, pendidikan, sampai kritik pada karya-karyanya. Dalam perkembangannya, dongeng-dongeng tersebut juga telah bertransformasi menjadi berbagai medium, mulai dari tradisi lisan sampai yang terbaru adalah serial yang ditayangkan di platform YouTube. Salah satu bentuk media yang dapat menjadi medium utnuk menyampaikan pesan-pesan bernada kritik sosial adalah film-film fitur Si Kabayan. Hal inilah yang membuat penulis tertarik untuk melakukan kajian mengenai film-film Kabayan sebagai medium kritik, terutama kritik mengenai marjinalisasi yang dilakukan oleh orang-orang kota terhadap orang-orang desa. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana scene-scene dari film Si Kabayan dan Anak Jin (1991) dan Si Kabayan Saba Metropolitan (1992) menggambarkan kritik dengan tema marjinalisasi orang kota terhadap orang desa. Penulis menggunakan metode deskriptif kualitatif dengan pendekatan analisis teks yang terdapat dalam scene-scene kedua film tersebut. Penulisan ini berfokus untuk mencari dan menganalisis data yang berkaitan dengan perkataan, sikap dan perilaku orang kota yang memarjinalisasi orang desa. Penulis mengambil tiga unit analisis dari dua film Si Kabayan di atas. Hasil menunjukkan bahwa scene pertama yang diambil dari film Si Kabayan dan Anak Jin (1991) mengkritisi sikap arogan orang kota terhadap orang desa. Sedangkan scene kedua dan ketiga yang diambil dari film Si Kabayan Saba Metropolitan (1992) mengkritisi sikap orang kota yang selalu merasa lebih superior dibandingkan orang desa, dan menganggap bahwa semua hal dan keinginan bisa dicapai dengan kekuatan uang.
Co-Authors Dina Naifah Elis Sumarlina Nessa Suzan Syifa Amatillah Undang Darsa