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All Journal Jurnal Sistem Informasi dan Teknologi Informasi
Atika Mahmudah
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Computer Science & IT Control & Systems Engineering Engineering

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Implementasi Strategi Promosi dengan Digital Marketing Melalui Media Sosial Instagram pada Program Studi S1 Bisnis Digital UNAIC Annisa Rahayu Pangesti; Zulfikar Yusya Mubarak; Nuni Wulansari; Atika Mahmudah; Muhammad Fahmi Zulfikar
Jurnal Sistem Informasi dan Teknologi Informasi Vol 1 No 2 (2022): Jurnal Sistem Informasi dan Teknologi Informasi
Publisher : Himpunan Penggiat Teknologi Informasi Abrar Indonesia

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Abstract

In today's society, the use of social media has become a necessity in everyday life as a communication tool that can help people to connect, share and interact, access news and information both locally and globally. This makes the users of social media platforms such as Instagram continue to increase so that it can provide opportunities for companies and product and service providers to build brand awareness, connect with customers, and reach new customers so that it can become a new strategy in marketing and promotion using digital marketing. This research has the aim of implementing a digital marketing strategy through the Instagram social media platform to provide brand awareness and strengthen digital branding so as to increase the number of new students in the Digital Business Undergraduate Study Program at Al-Irsyad University Cilacap. In researching this topic, the writer used a descriptive qualitative method. The data used are primary data and secondary data obtained through interviews, observation, and documentation as a method of collecting data. The results of the study show that digital marketing strategies through Instagram social media are effective promotional media if they are well designed and implemented, so that promotion through digital marketing is an important thing to do to increase brand awareness and strengthen branding.
Analisis Aplikasi E-Supreme (Electronic Stunting Prevention Mobile Education) untuk Pengendali Angka Stunting di Kabupaten Cilacap zulfikar Yusya; Dwi Maryanti; Meydy Fauziridwan; Atika Mahmudah
Jurnal Sistem Informasi dan Teknologi Informasi Vol 2 No 1 (2023): Jurnal Sistem Informasi dan Teknologi Informasi
Publisher : Himpunan Penggiat Teknologi Informasi Abrar Indonesia

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Abstract

A condition of malnutrition, lack of psychosocial stimulation and exposure to repeated infections in the first 1000 days of life, causing the size to grow abnormally from the standard deviation provisions set by WHO can be referred to as stunting or stunting. The still high prevalence of stunting in Indonesia cannot be separated from problems, namely low awareness of stunting, policies that have not yet converged in providing support for stunting prevention and problems related to communication in behavior change both at the individual, community and health service levels. So seeing the long and short term impacts related to stunting and preparing young expectant mothers as a way to reduce stunting requires the Electronic Stunting Prevention Mobile Education (e-Supreme) Application for Teenagers. The choice of using the E-Supreme application is based on several studies where the use of the application has been proven to increase knowledge, behavior and has succeeded in reducing the incidence of stunting by 1.5% and can be used as a strategy to reduce stunting[1]–[4]. It is hoped that through the E-Supreme application, there will be an increase in youth's knowledge about stunting.
Co-Authors Annisa Rahayu Pangesti Dwi Maryanti Meydy Fauziridwan Muhammad Fahmi Zulfikar Nuni Wulansari zulfikar Yusya Zulfikar Yusya Mubarak