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All Journal Journal Of Business, Finance, and Economics (JBFE)
Jayus Jayus
Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang
Economics, Econometrics & Finance

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Cat Nippon Paint Wilayah Kota Semarang Pasca Pandemi Covid 19 Alfin Muslikhun; Jayus Jayus; Khoerul Sholeh; Antin Azizah Ali; Rizkul Mubarok
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5694

Abstract

The aim of the research is to examine the influence of online promotion, brand image and product quality on the decision to purchase Nippon Paint paint in Semarang City following the Covid 19 Pandemic. The population in this research is all consumers in the Semarang City area. The sample that will be used in this research is 100 people selected using the purposive sampling method. The data analysis tool uses the SPSS application. Data testing uses data instrument tests, classical assumption tests, model feasibility tests, and multiple regression analysis tests. The results of testing hypothesis 1 (H1) show that online promotions have a significant positive effect on purchasing decisions. The results of testing hypothesis 2 (H2) show that brand image has a significant positive effect on purchasing decisions. The results of testing hypothesis 3 (H3) show that product quality has a significant positive effect on purchasing decisions. From the test results, it can be seen that the coefficient of determination (adjusted R2) obtained was 0.772. This means that the variables of online promotion, brand image and product quality can influence purchasing decisions by 77.2%. Meanwhile, the remaining 22.8% is influenced by other variables.
Analisis Faktor-Faktor Penentuan Struktur Modal pada Perusahaan Manufaktur di BEI Tahun 2018-2021 Rowiyani Rowiyani; Khoerul Sholeh; Jayus Jayus; Nikmatul Jannah
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5696

Abstract

The aim of this research is to determine the influence of asset structure, profitability and growth rate on the capital structure of manufacturing companies that go public on the IDX. The population of this research is all financial reports of manufacturing companies on the Indonesia Stock Exchange in 2018-2021. Meanwhile, the sample used was manufacturing companies that had complete financial reports for 2018-2021 and were listed on the IDX and a total of 32 companies were obtained using the purposive sampling method. The data analysis tools used include hypothesis testing and multiple regression analysis. The results of testing hypothesis 1 (H1) state that asset structure has an influence on the increase in the company's capital structure. The results of testing hypothesis 2 (H2) state that profitability has an influence on increasing the company's capital structure. And testing hypothesis 3 (H3) states that company growth has an influence on increasing the company's capital structure. The adjusted R square test states that asset structure, profitability and growth rate have an influence of 58.6% on the company's capital structure, while 41.4% is influenced by other variables not examined.
Co-Authors Antin Azizah Ali Khoerul Sholeh Muslikhun, Alfin Nikmatul Jannah Rizkul Mubarok Rowiyani Rowiyani