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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Aprizal Aprizal
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi

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The Influence Of Consumer Trust And Satisfaction On Customer Loyalty At Sakti Photo Studio Manna Bengkulu Selatan Aprizal Aprizal; Siti Hanila; Abdul Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.445

Abstract

This research aims to determine the influence of trust on customer loyalty at Sakti Photo Studio Manna Bengkulu Selatan, to determine the influence of consumer satisfaction on customer loyalty at Sakti Photo Studio Manna Bengkulu Selatan and to determine the influence of consumer trust and satisfaction on customer loyalty at Sakti Photo Studio Manna Bengkulu South. The data collection method in this research is using a questionnaire and the analysis method is multiple linear regression. Based on the research results, it was found that trust has a significant effect on customer loyalty at Sakti Photo Studio Manna, South Bengkulu because the significance value is 0.000 < 0.05. Consumer satisfaction has a significant effect on customer loyalty at Sakti Photo Studio Manna South Bengkulu because the significance value is 0.017 < 0.05. Consumer trust and satisfaction have a significant effect on customer loyalty at Sakti Photo Studio Manna South Bengkulu because the significance value is 0.000 < 0.05.
Co-Authors Abdul Rahman Siti Hanila