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Lusi Tri Wahyuni
University of Nusantara PGRI Kediri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Role of Digital Marketing Strategies in Increasing Hamed Kebab Sales Turnover Lusi Tri Wahyuni
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to increase knowledge about digital marketing for MSMEs and how method increase  turnover MSME sales ​ Design/Method/Approach: In this research, researchers used qualitative methods . With Technique interviews , observations And documentation . Object study This is the UMKM Kebab Hamed on Jl. Dahlia No.3, Mangunrejo, Tulungrejo, Kec. Pare, Kediri Regency. Research Finding: results study showing that Utilization of digital marketing in means promotion to enhancement turnover sale. Research limitations: Research limitations this is a lack of time in doing interviews because MSME product owners are difficult to find.
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