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All Journal AGROLAND: The Agricultural Sciences Journal
Rustam Abd Rauf
Dosen Program Studi Agribisnis, Fakultas Pertanian Universitas Tadulako
Agriculture, Biological Sciences & Forestry

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HYDROPONIC VEGETABLE MARKETING STRATEGY IN PALU CITY INDONESIA Shintami R Malik; Sulmi Sulmi; Husnul Khatima; Lien Damayanti; Rustam Abd Rauf
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 8 No 2 (2021): December
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v8i2.1150

Abstract

Hydroponics is plant cultivation that utilizes water media without using soil. The hydroponic vegetable products produced are diverse, ranging from kale, bok choy, mustard greens, and lettuce. This study aimed to identify internal and external factors that influence marketing and identify marketing strategies for hydroponic vegetables in Palu City. The results showed that the evaluation of the internal and external factors showed that the strength factor had a score of 1.85, the weakness factor was 1.26, the opportunity factor was 1.74, and the threat factor was 1.16. Thus, the highest score was achieved by internal factors (strength) of 1.85, and the lowest was the weakness of 1.16. Hydroponic vegetable marketing in Palu City is in the SO Strategy. In this condition, it has great power and great opportunities to market.
Co-Authors Husnul Khatima Lien Damayanti Shintami R Malik Sulmi Sulmi