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All Journal PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya
Hommy Dorothy Ellyany Sinaga
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Economics, Econometrics & Finance Education Public Health Other

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The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan Cheviria Halim; Hommy Dorothy Ellyany Sinaga; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.108

Abstract

The purpose of this research is to analyze the influence of consumer behavior and trust on purchasing decisions at NewYorkArt Medan. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The population in this research is all consumers who made purchases at New York Art Medan as many as 216 consumers in 2022 and using the Slovin formula obtained 140 respondents. The research results show that consumer behavior have influences on purchasing decisions and trust have influences on purchasing decisions. Simultaneously shows that consumer behavior and trust influence purchasing decisions. Consumer behavior and trust can explain purchasing decisions by 49.7% and the remaining 50.3% is influenced by other factors originating from outside this research model such as service quality and brand image.
Sosialisasi Penggunaan Gadget Dalam Lingkungan Keluarga Jemaat GKPI Khusus Teladan Irvan Rolyesh Situmorang; Hommy Dorothy Ellyany Sinaga; Frenky Situmorang; Petrus Loo
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.374

Abstract

The use of gadgets in the family environment has become an increasingly pervasive phenomenon in everyday life. This study aims to increase family members' understanding and awareness of positive impacts and the prevention of negative impacts. The socialization methods involved include the organization of eminars and group discussions with active participation from family members. Educational materials tailored to the needs of modern families are presented to provide the latest information about digital safety, positive benefits, and strategies for healthy use of gadgets in the family context. Preliminary findings show an increase in family members' understanding of the potential positive risks and benefits of using gadgets, as well as changes in behavior toward their use. Through an interactive and informative socialization approach, it is hoped that families can optimize the benefits of digital technology while maintaining balance and harmony in the household environment. The implications of this community service can be a guide for similar efforts to form a smart society through the use of gadgets in the family context
Co-Authors Cheviria Halim Irvan Rolyesh Situmorang Pesta Gultom Petrus Loo Situmorang, Frenky