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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)
Septi Husnah Fadlillah
Mahasiswa Ekonomi Syariah FEBI IAIN Kerinci

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Siswa Menggunakan Produk Tabungan SIPINTAR PT. Bank Perkreditan Rakyat Pembangunan Kerinci Elex Sarmigi; Suci Mahabbati; Wiyan Mailindra; Alek Wissalam Bustami; Annisa Diyah Ashari; Septi Husnah Fadlillah
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 9 No. 3 (2023): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and B
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v9i3.449

Abstract

This study aimed to assess the impact of promotion and service quality on students' interest in choosing SIPINTAR products at PT. Bank Perkreditan Rakyat Pembangunan Kerinci. The research employed a quantitative approach with a survey design, involving 60 students in Kerinci Regency using the convenience sampling method. Data analysis utilized multiple linear analysis, and hypothesis testing involved the t-test and F-test with IBM SPSS 26. The findings revealed that promotion had a positive and significant impact on students' interest in using SIPINTAR products, while service quality did not significantly influence students' interest at PT. Kerinci Development People's Credit Bank. The F-test indicated that promotion and service quality jointly have a significant impact on using PT. SIPINTAR products at Kerinci Development People's Credit Bank, with a magnitude of influence at 20.6%. Despite the limitation of focusing solely on promotion and service quality in influencing savings intentions, the research provides valuable insights for the development of banking businesses, especially regional banks.
Co-Authors Alek Wissalam Bustami Annisa Diyah Ashari Suci Mahabbati Wiyan Mailindra, Wiyan