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Aritonang R., Lerbin Roberto
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGENALAN KARAKTERISTIK WIRAUSAHA PADA UKM Rodhiah; Aritonang R., Lerbin Roberto
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 2 (2021): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.266 KB) | DOI: 10.55047/jscs.v1i2.406

Abstract

Growing small and medium-sized enterprises (SMEs) with entrepreneurial characteristics is crucial for sustaining Indonesia's economy. This study aims to assist business owners in understanding the significance of possessing entrepreneurial traits in achieving business success. The activity took place at LaZiesha Kitchen, a culinary business in Jambi specializing in Food and Beverage, with popular products including crispy getuk and rainbow onde-onde. Initial observations of the partners revealed a lack of entrepreneurial characteristics, resulting in a lack of entrepreneurial success. The proposed method for the activity was training and socialization of entrepreneurial characteristics, covering topics such as understanding entrepreneurial traits and their impact on business success. The delivery of materials during the activity proceeded smoothly, with enthusiastic partners actively engaging in discussions with the PKM team. Evaluation results indicate that 90% of the partners comprehended the delivered content and increased their knowledge regarding the essential characteristics required for entrepreneurship.
PELATIHAN MANAJEMEN PENJUALAN BERBASIS RELATIONSHIP Rodhiah; Aritonang R., Lerbin Roberto
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.456

Abstract

The relationship between a business and its sales force is referred to as relationship management, which has a role in focusing on increasing sales for the long term. The relationship between sales management and labor relations management must be maintained properly, because the task of a sales management is to cultivate, train and select salespeople and become the key to successful sales of the products produced. Supporting a relationship-based sales management strategy will encourage the creation of a comfortable working atmosphere for salespeople, which will increase motivation in making sales. Activity partners are engaged in the damar handicraft business located in Serang Banten. In its activities, it faces problems, especially in terms of sales management strategies. PKM aims to assist partners in an effort to improve their ability to improve sales management strategies based on relationships with salespeople. The activity method is carried out by training related to sales management science. The training was conducted online. The results of the activity show that the provision of knowledge about relationship-based sales management is delivered in the form of PPT, the implementation of activities involving two students has been realized and is running smoothly. Partners gain knowledge in improving the role of salespeople to generate more sales.
Co-Authors Rodhiah