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Rodhiah
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGENALAN KARAKTERISTIK WIRAUSAHA PADA UKM Rodhiah; Aritonang R., Lerbin Roberto
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 2 (2021): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.266 KB) | DOI: 10.55047/jscs.v1i2.406

Abstract

Growing small and medium-sized enterprises (SMEs) with entrepreneurial characteristics is crucial for sustaining Indonesia's economy. This study aims to assist business owners in understanding the significance of possessing entrepreneurial traits in achieving business success. The activity took place at LaZiesha Kitchen, a culinary business in Jambi specializing in Food and Beverage, with popular products including crispy getuk and rainbow onde-onde. Initial observations of the partners revealed a lack of entrepreneurial characteristics, resulting in a lack of entrepreneurial success. The proposed method for the activity was training and socialization of entrepreneurial characteristics, covering topics such as understanding entrepreneurial traits and their impact on business success. The delivery of materials during the activity proceeded smoothly, with enthusiastic partners actively engaging in discussions with the PKM team. Evaluation results indicate that 90% of the partners comprehended the delivered content and increased their knowledge regarding the essential characteristics required for entrepreneurship.
PELATIHAN KECERDASAN EMOSIONAL DALAM MENINGKATKAN KEBERHASILAN USAHA UKM Rodhiah; Lie Sha, Thio
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.455

Abstract

The purpose of this activity is to assist business owners in gaining knowledge about emotional intelligence in entrepreneurship, as it plays a crucial role in enhancing entrepreneurial success. The selected partner for the PKM activity is a recycling business that utilizes large and small used plastic bottles, transforming them into handicraft products such as lampshades, aquariums, flower pots, and more. The business is located in Tangerang, South. This activity is a continuation of a previous PKM initiative and was inspired by the partner's marketing challenges in promoting their recycled products effectively. Initial observations directly with the business owner revealed that the main problem lies in emotional intelligence due to the partners' lack of knowledge in this area, preventing them from achieving business success. The proposed method in this activity involves training and socialization on emotional intelligence, specifically addressing its relevance to offline business success. The aim is to resolve the challenges faced by the recycling business, enabling partners to expand their market reach and marketing areas, with the ultimate goal of achieving greater success in entrepreneurship.
PELATIHAN MANAJEMEN PENJUALAN BERBASIS RELATIONSHIP Rodhiah; Aritonang R., Lerbin Roberto
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.456

Abstract

The relationship between a business and its sales force is referred to as relationship management, which has a role in focusing on increasing sales for the long term. The relationship between sales management and labor relations management must be maintained properly, because the task of a sales management is to cultivate, train and select salespeople and become the key to successful sales of the products produced. Supporting a relationship-based sales management strategy will encourage the creation of a comfortable working atmosphere for salespeople, which will increase motivation in making sales. Activity partners are engaged in the damar handicraft business located in Serang Banten. In its activities, it faces problems, especially in terms of sales management strategies. PKM aims to assist partners in an effort to improve their ability to improve sales management strategies based on relationships with salespeople. The activity method is carried out by training related to sales management science. The training was conducted online. The results of the activity show that the provision of knowledge about relationship-based sales management is delivered in the form of PPT, the implementation of activities involving two students has been realized and is running smoothly. Partners gain knowledge in improving the role of salespeople to generate more sales.
PELATIHAN PERILAKU PEMBELIAN KONSUMEN DALAM PEMASARAN MEDIA SOSIAL PADA UKM Rodhiah; Mahanani, Zenita Dian; Rosyada, Maulin Amrina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.457

Abstract

Consumer purchasing behavior is an action that is directly involved in obtaining, consuming and spending products and services through various media including online social media. The use of social media marketing is described as an application, platform, or media that can facilitate communication, collaboration, or information sharing among users in general and direct sales, customer acquisition, and customer retention. The purpose of the activity is to help business owners have a stock of knowledge about the importance of understanding consumer purchasing behavior through social media. The partner who became the place of activity was a mute craft creative product business located in Serang, Banten. Based on initial observations through online with zoom meetings, partners do not understand about social media consumer behavior, as a medium for communicating partner products to consumers without large costs. The method offered in the activity is training/socialization on basic understanding of marketing consumer behavior and the use of social media marketing. The output of PKM activities is in the form of publications to journals and IPR.
PENGENALAN PEMASARAN RAMAH LINGKUNGAN PADA UKM Rodhiah; Lukito, Venky; Mahanani, Zenita Dian
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i3.475

Abstract

Marketing based on environmental sustainability "environmental marketing" is a new development in the field of marketing, and is a potential and strategic opportunity that has a multiplier effect on both business people and society as users. The purpose of PKM activities is to introduce partners to environmentally friendly marketing, the reality in the field shows that SMEs who are partners of activities lack knowledge of environmentally friendly marketing. For this reason, this activity is important to be carried out by the PKM Team in overcoming the problems faced by partners. The partner chosen in this activity is a handicraft business made from shells, processed into various creative products such as flowers, lamps and other decorative decorations. The partner location is in the city of Serang Banten. The methods offered in this activity include training in the form of socialization of the importance of being environmentally friendly in running a business. Conducted online, through zoom meetings. The results of the activity show that it has been able to provide understanding to partners to always pay attention to environmentally friendly marketing which has an effect on competitive advantage.
Co-Authors Aritonang R., Lerbin Roberto Lukito, Venky Mahanani, Zenita Dian Rosyada, Maulin Amrina Thio Lie Sha