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Strategi Pemasaran UMKM Dalam Meningkatkan Pendapatan Keluarga Pada Usaha Kerupuk Ikan SPN di Kelurahan Tanjung Sari, Kecamatan Jambi Timur, Kota Jambi Hatta Hatta; Sissah Sissah; Anzu Elvia Zahara
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Tujuan imelakukan ipenelitian iini iadalah iuntuk imengetahui iStrategi ipemasaran iyang idapat i diterapkan idan ifaktor iyang ipaling iberpengaruh iterhadap ikeberhasilan usaha ipada iusaha ikeluarga ikerupuk iikan iSPN iDalam iMeningkatkan iPendapatan ikeluarga iDi i Kelurahan iTanjung iSari iKecamatan iJambi iTimur, iKota iJambi. iMetode ianalisis imenggunakan ianalisis ideskriptif idari ihasil iwawancara iyang idilakukan ikepada ipengelola iusaha ikrupuk iikan iSPN. iHasil ipenelitian imenemukan ibahwa iPenerapan istrategi ipemasaran iislami iusaha ikerupuk iikan iSPN idilakukan idengan imerapkan istrategi iSyariah iMarketing (Strategi iPemasaran iSyariah), iSyariah iMarketing iTactic imelalui istrategi i3P iyaitu iProduk i(Product), iHarga i(Price), iTempat i(Place) idan iPromosi i(Promotion), idan iSyariah iMarketing iValue iyang isudah idilakukan isengan ibaik. iFaktor ipendukung idalam ikegiatan ipemasaran iusaha ikerupuk iIkan iSPN iini i adalah ipelanggan itetap iyang isetia isehingga irasa iharus itetap idipertahankan, ipemanfaatan isumber idaya iinternal idari ikeluarga iyang imebuat iefisiensi ibiaya iatau ipengeluaran iproduksi. iFaktor ipenghambat ikegiatan ipemasaran iadalah imodal iyang idimiliki isedikit ikarena iproduksi iyang idilakukan ihanya imenggunakan icara imanual. iMaka iakan imenghambat iuntuk imemproduksi isesuai idengan itarget ipada isaat ibanyak ipesanan idari ipelanggan. iSelain iitu ibelum imenemukan ikaryawan iatau ipekerja iyang icocok ikarena iterbukti iselama iberdirinya ikrupuk iikan iSPN ibelum imemiliki ikaryawan iyang itetap.

Peran Bank Indonesia Kantor Perwakilan Wilayah (KPW) Jambi Dalam Penerapan Keuangan Inklusif Pada UMKM Kota Jambi Ali Topan; Sissah Sissah; Nurfitri martaliah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.778

One of the government's efforts to overcome ongoing social protection problems is to encourage the development of micro, small and medium enterprises (MSMEs). The development of MSMEs, especially in Jambi City, has experienced a very large increase, namely 47,813 in 2021 and increased drastically in 2022, namely 50,747. This means that the development of MSMEs in Jambi City has increased by 6.13%. This increase is an effort by the Jambi Provincial Government to encourage the development of MSMEs by synchronizing MSME empowerment programs in each district and city. This research aims to determine the role of Bank Indonesia Jambi Regional Representative Office (Kpw) in implementing inclusive finance in Jambi City MSMEs. This research uses a qualitative approach which is a type of analysis that produces findings that cannot be obtained using statistical methods or other quantitative techniques where Jambi City MSMEs are the object of this research. The research results show that the role of Bank Indonesia KPw Jambi in implementing inclusive finance for Jambi MSMEs is providing information and facilitators in the socialization of inclusive finance, providing knowledge in inclusive financial education and monitoring and evaluating socialization and education activities. Meanwhile, Bank Indonesia KPw Jambi's obstacles in implementing inclusive finance for Jambi MSMEs consist of unequal reach or accessibility and Human Resources (HR) and understanding of the audience.

Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Variasi Menu Terhadap Kepuasan Konsumen Di Warung UMKM Minas Syukur Kambang Waifa Nuraprilia; Sissah Sissah; Marissa Putriana
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 4 (2023): November : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i4.428

Micro, Small and Medium Enterprises (MSMEs) are productive businesses owned by individuals or business entities that meet the criteria for being a micro enterprise. In doing business, the goods sold must have consistency and quality that is in accordance with what is advertised. Assuming that his character is good, buyers will make repeat purchases more often at Minas Syukur Kambang. The quality of the products at Minas Syukur Kambang is good but the quality of service is still lacking because there are still many miscommunications. The menu variations are also good with various variations with different flavors, but sales results fluctuate even though if all the product indicators had been implemented, it could have encouraged consumer interest in buying the product, thereby increasing sales results. The research aims to determine the influence of product quality, service quality, menu variations on consumer satisfaction in the Minas Syukur Kambang UMKM. The research method uses a quantitative descriptive sample taken as many as 95 respondents using a simple random sampling technique, namely a random sampling technique, namely a sampling technique where all individuals in the population, either individually or together, are given the same opportunity to be selected as sample members. The results of this research state that product quality has a positive effect and service quality does not have a positive effect on consumer satisfaction. Meanwhile, menu variations have a positive effect on consumer satisfaction. Based on data analysis in this research, these variables are valid and reliable. In testing the classical assumptions, this research has a normal distribution, heteroscedasticity and multicollinearity do not occur.

Implementasi Restrukturisasi Pembiayaan Selama Masa PPKM di Bank Syariah Indonesia Kc Gatot Subroto Kota Jambi Sissah Sissah; Ahsan Putra Hafiz; Bimbi Agnesia Putri
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 2 (2024): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i2.1133

Mudharabah financing is used by MSME customers and non-MSME customers in Sharia banking practices because there is minimal risk for both the Sharia bank and the customer. However, the PPKM pandemic is sweeping the world so many people are affected, one of which is MSME customers, which has an impact on the performance and ability to pay MSME customers' obligations to banks. The aim of the research is to analyze the implementation of financing restructuring during the PPKM period and to analyze the supporting and inhibiting factors in implementing financing restructuring during the PPKM period at Bank Syariah Indonesia KC Gatot Subroto, Jambi City. Restructuring has been implemented since the inception of Bank Syariah Indonesia (BSI). The supporting factors in the implementation of restructuring at Bank Syariah Indonesia (BSI) are internal factors originating from the bank and external factors originating from the customer, while inhibiting factors in its implementation are the lack of openness or dishonesty of customers towards the bank when asked for information, lack of communication when want to be asked for information or lack of transparency, and lack of personnel or staff who understand well the implementation of restructuring. Bank Syariah Indonesia (BSI) is expected to be more careful and more selective in analyzing the provision of financing so that it will minimize the occurrence of problematic financing in the future and the analysis that must be carried out by Bank Syariah Indonesia (BSI) in carrying out restructuring is expected to be guided by the bank's regulations and rules. established sharia rules.

Pengaruh Permodalan Dan Teknologi Terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung Lucky Gusriyana; Sissah Sissah; Efni Anita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v3i3.273

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh masing-masing variabel independen yaitu Permodalan (X1) dan Teknologi (X2) terhadap variabel dependen Produktivitas Usaha (Y) UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung. Hasil yang ditemukan dari perhitungan Uji t yaitu t hitung lebih besar dibandingkan dengan t tabel (2,381 > 1,67), dengan taraf signifikansi 0,021 < 0,05 sehingga menunjukkan bahwa Permodalan berpengaruh signifikan terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung. Dari hasil uji regresi ditemukan t hitung lebih besar dibandingkan dengan t tabel (4,201 < 1,67) dengan taraf signifikansi 0,000 < 0,05 sehingga menunjukkan bahwa Teknologi berpengaruh signifikan terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung. Berdasarkan dari uji f diketahui nilai f hitung lebih besar dari f tabel untuk pengaruh Permodalan (X1) dan Teknologi (X2) secara simultan terhadap Produktivitas Usaha (Y) adalah sebesar 77,276 > 4,02 dan taraf signifikansi 0,000 < 0,05sehingga dapat dikatakan bahwa Permodalan (X1) dan Teknologi (X2) secara simultan berpengaruh signifikan terhadap Produktivitas Usaha (Y) Di Bidang Kerajinan Tangan Kecamatan Jelutung. Variabel yang paling mendominasi dalam penelitian ini dapat dilihat dari nilai koefisien regresi linier berganda yaitu Permodalan 0.282 lebih kecil dari Teknologi 0.658, jadi disimpulkan bahwa variabel Teknologi lebih mendominasi dibandingkan dengan variabel Permodalan dalam penelitian ini. Nilai koefisien determinasi diperoleh sebesar 0.739 atau 73.9% yang artinya variabel Permodalan dan Teknologi memiliki pengaruh sebesar 73.9% terhadap variabel Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan dan sisanya 26.1% dipengaruhi oleh faktor lain yang kemungkinan berpengaruh terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan

Pengaruh Ukuran Perusahaan, Profitabilitas Dan Umur Perusahaan Terhadap Audit Delay (Studi Kasus Pada Perusahaan Jakarta Islamic Indexs Tahun 2018-2020) Sissah Sissah; Khairiyani; Ica Monalisa
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v3i3.279

Audit delay is the number of days required by the auditor to complete the audit work as measured from the closing date of the company's books, which is December 31 until the issuance of the audited financial statements. This study aims to empirically examine the effect of firm size, profitability and firm age on audit delay in the Jakarta Islamic Index companies in 2018-2020. for Sampling using purposive sampling method according to the criteria of the determination of the sample. The number of samples used in this study was 54 samples with 18 companies and 3 years of research period. This research is descriptive statistical analysis, classical assumption test, multiple linear regression analysis, and hypothesis testing. The software used for data processing is SPSS version 21. The results show the determinant coefficient has a value of 0.011 or 11%, while the rest is influenced by other variables outside the study. The results of this study indicate that partially firm size, profitability and firm age have no effect on audit delay. This study also shows that simultaneously firm size, profitability and firm age have no effect on audit delay.

Analisis Peran Bantuan Dana Produktif Usaha Mikro (BPUM) terhadap Keberlangsungan UMKM Kecamatan Tungkal Ilir pada Tahun 2020 dan 2021 Muhammad Doni; Sissah Sissah; Eri Nofriza
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 5 (2024): September: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.445

There are three issues studied in this thesis, namely: The role of Micro Business Productive Fund Assistance (BPUM) on the sustainability of MSMEs, procedures for distributing Micro Business Productive Fund Assistance (BPUM) to MSMEs, and maintaining business continuity during the Covid-19 pandemic. The aim of this research is to determine the role of Micro Business Productive Fund Assistance (BPUM) on the sustainability of MSMEs, to find out the procedures for distributing Micro Business Productive Fund Assistance (BPUM) on the sustainability of MSMEs and to find out how to maintain business continuity during the Covid-19 pandemic in the sub-district. Tungkal Ilir in 2020 and 2021. To reveal this problem in depth and comprehensively, researchers used a qualitative approach by collecting data using observation, interviews and documentation. The data analysis technique used is field analysis using the Miles and Huberman interactive model including data reduction, data display, data verification. From the research results, it can be concluded that the role and potential of BPUM are: The BPUM program will be a temporary buffer for micro businesses to reduce the negative impact of social restrictions/pandemic, encouragement to increase MSME data, accuracy of targeting of aid distribution and encouragement to BPUM beneficiaries related to licensing, certification and taxation systems. The procedures for distributing BPUM are listed in Chapter IV, Article 7 of the Regulation of the Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number 6 of 2020 concerning General Guidelines for National Support for Economic Recovery in the context of threats that endanger the nation's economy and saving the national economy during the COVID-19 virus. And there are three factors that play a role in maintaining business continuity during the COVID-19 pandemic, namely the ability to innovate, manage customers and return on investment.

TINGKAT PEMAHAMAN MASYARAKAT TERHADAP ASURANSI SYARIAH PADA MASYARAKAT DESA SUKA DAMAI KECAMATAN MESTONG KABUPATEN MUARO JAMBI Siti Nurmala Sari; Sissah Sissah; Efni Anita
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2352

Comprehension is defined as understanding, opinion or absorption of the meaning of the material being studied. However, in this research it was found that peaceful village communities had very little or minimal understanding of sharia insurance. To understand a little about the existence of sharia insurance requires direct outreach from the company. So that there are obstacles and appropriate solutions to deal with this. In this research, a qualitative approach was used with 15 sources to find answers to existing problems. Of the 15 informants in the research, 4 informants understood, 3 informants had little understanding and 8 informants did not understand sharia insurance at all.

ANALISIS PENGGUNAAN FITUR SHOPEE PAYLATER DALAM PERSPEKTIF MAHASISWA PERBANKAN SYARIAH FEBI UIN STS JAMBI Salsadila Habiba; Sissah Sissah; Erwin Saputra Siregar
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2582

This study aims to Analyze the Use of the Shopee PayLater Feature from the perspective of Islamic banking students at FEBI UIN STS Jambi. Shopee PayLater is one of the payment features that allows users to buy now and pay later with or without installments. This study uses a qualitative approach with a descriptive method, where data is collected through in-depth interviews with students who actively use the Shopee PayLater feature. The results obtained through findings and research can be concluded. The use of the Shopee PayLater Feature by Students causes increased spending and debt in the future, which can ultimately harm their personal finances if not managed properly after they use Shopee PayLater. This is proven by as many as 70% of informants consuming goods or services continuously exceeding their actual needs without seeing whether the goods or services consumed have benefits that are only used for social status.Positive and Negative Impacts of Using the Shopee PayLater Feature due to several aspects, namely. Positive Impact: Reducing Stress, Keeping Up with the Times, Increasing Self-Confidence. Negative Impacts: Wasteful, Addiction to excessive shopping, Risks if not in accordance with income, interest rates that continue to rise, many victims are trapped. Also, the Reasons Why Students Misuse the Use of the Shopee PayLater Feature The reason why students often misuse the use of Paylater is due to excessive use of Paylater, use of limits that are not in accordance with certain rules and are often tempted by discounts & promos given so that they have not been able to apply, namely the suitability between consumption and income.

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