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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Perspektif: Jurnal Pendidikan dan Ilmu Bahasa
Lutfi Aulia
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Peran Brand Ambassador Twice Terhadap Minat Beli Produk Scarlett Whitening Di Banjarmasin Lutfi Aulia; Teguh Wicaksono; Azzahraty
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.805

Abstract

This study aims to test and analyze the role of Twice's brand ambassador on the buying interest of Scarlett Whitening products in Banjarmasin. This study used quantitative methods, with data analysis using simple linear regression, t-test, and determination coefficient test. The population in the study was all students of the Faculty of Economics, Class of 2019 UNISKA. The sampling technique uses purposive sampling with a sample of 87 respondents, with a questionnaire as a research instrument. The results showed that brand ambassadors had a significant effect on the interest in buying Scarlett Whitening products in Banjarmasin. This factor is caused by the attractiveness, popularity, and trust given by consumers to brand ambassadors, where the attractiveness and popularity possessed by the brand ambassador will greatly affect consumer buying interest.
Analisis Keterampilan Berbicara Terhadap Sikap Percaya Diri Siswa Kelas Tinggi Sekolah Dasar Defi Antika; Juni Sahla Nasution; Lutfi Aulia; Syahrani Yumna Irfani
Perspektif : Jurnal Pendidikan dan Ilmu Bahasa Vol. 2 No. 2 (2024): Juni : Perspektif: Jurnal Pendidikan dan Ilmu Bahasa
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/perspektif.v2i2.1323

Abstract

The aspect of language skills that a student needs to master and understand after listening is speaking skills. Speaking skills are very important in everyday life because humans are social creatures who talk to other people every day. The ability to pronounce sounds or articulate words to express, express thoughts, ideas and feelings is called speaking. Speaking skills are one of the skills that students want to develop. This type of research is library research, namely research carried out by analyzing and using written literature in the form of books, scientific journals and newspapers as the main source. This library research research approach is qualitative, namely research that emphasizes the analysis of previously existing data. The results of the research in the form of reading skills are really needed by elementary school students, especially high class students, to encourage their self-confidence. As we know, elementary school students, especially high class students, tend to have more social interactions both at school and outside school and are usually asked by teachers to do more work. group assignments, therefore speaking skills are the most important thing.
Pelaksanaan Festival Anak Soleh Untuk Menggali Potensi Dan Meningkatkan Talenta Anak Dalam Rangka Peringatan 1 Muharram 1445 H Di Bah Jambi, Simalungun Dina Aulia Yudistira Munthe; Fadiah Adlina; Linda Damayanti; Lutfi Aulia; Pipi Andriani
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.752

Abstract

Commemoration of 1 Muharram 1445 H as the beginning of the Hijriyah year which has sacred value in the lives of Muslims. So a pious children's festival was held to celebrate it. The implementation of the Soleh Children's Festival is not just about celebration, but rather a meaningful journey to create an environment that stimulates and empowers children, so that they can grow into individuals with potential and unlimited talents. This research uses a qualitative descriptive method. The results of this research are that there are several children's competencies that can be improved in this pious children's festival event, namely: (1) encouraging children to hone their abilities to learn more about themselves and master their potential and talents in participating in activities, (2) it is beneficial for children to get children used to appearing in public with confidence and developing their potential and talents.
Co-Authors Azzahraty Defi Antika Dina Aulia Yudistira Munthe Fadiah Adlina Juni Sahla Nasution Linda Damayanti Pipi Andriani Syahrani Yumna Irfani Teguh Wicaksono