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All Journal Optimal: Jurnal Ekonomi dan Manajemen Jurnal Riset Manajemen
Elisa Nabila Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga, Word Of Mouth, Labelisasi Halal Terhadap Keputusan Pembelian Sabana Fried Chicken Di Bekasi Elisa Nabila Putri; Hadita Hadita
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1285

Abstract

The purpose of this study was to determine the effect of Price, Word Of Mouth, Halal Labeling on Purchasing Decisions of Sabana Fried Chicken in Bekasi. The quantitative analysis assessment method is through primary data generated from distributing questionnaires online. The population in this study is the Bekasi community with a sample of 100 respondents. The data analysis techniques used in this study are Validity test, Reliability Test, Normality, Multiple Linear Regression Test, T Test (Hypothesis), F Test (Model Feasibility), Determination Coefficient Test. The results of the study partially the influence of Price has a positive and significant influence on purchasing decisions. partially the influence of Word Of Mouth has a positive and significant influence on purchasing decisions. partially the influence of Halal Labeling has a positive and significant influence on purchasing decisions. Simultaneously, it is known that Price, Word Of Mouth, Halal Labeling have a significant influence on purchasing decisions.
Penggunaan Analisis SWOT untuk Strategi Pemasaran dalam Meningkatkan Penjualan Dewi Puspaningtyas Faeni; Jumawan Jumawan; Nazifa Fitri; Siti Wahdaniyah Putri; Mira Anggaina; Elisa Nabila Putri; Adelia Vita Arzety
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2567

Abstract

The level of business competition that is getting tighter at this time makes business actors need to have a strategy so that the company can survive and develop. Companies need to implement a powerful marketing program or strategy to boost shoe sales in order to prepare themselves for the increasingly fierce competition from other competing businesses. By using SWOT analysis, a business can determine which ways need to be improved both inside and outside to ensure work operations run smoothly. This research method uses a literature review method with a qualitative descriptive writing system. Using relevant previous research totaling 8 journal articles. The results showed that in the marketing process cannot be separated from the use of SWOT analysis to be able to find out what are the strengths, weaknesses, opportunities, and threats for a small business unit such as MSMEs or companies, with SWOT analysis, companies are able to develop various strategies to market their products or services in order to increase sales volume. With this increase in sales, it is hoped that it will be able to continue to develop the company in a better direction.
Co-Authors Adelia Vita Arzety Faeni, Dewi Puspaningtyas Hadita Hadita Jumawan Jumawan Mira Anggaina Nazifa Fitri Siti Wahdaniyah Putri