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All Journal PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Waradin Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Irma Nurmala Dewi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Maslahah: Jurnal Manajemen dan Ekonomi Syariah

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Konsep Slow Bar Coffee dan Keputusan Pembelian Kedai Kopi Ngopi Dipit Serang Hafidz Hanafiah; Devi Rosalina; Aria Cendana Kusuma; Irma Nurmala Dewi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): JULI : Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i3.1558

Abstract

The Slow Bar Coffee concept was introduced in 2002 in Oslo Norway by Tim Wendelboe. This concept not only serves coffee menus to customers, but there is a discussion space created there. The aim of this research is to determine the concept of slow bar coffee offered by the Ngopi coffee shop in Dipit Serang and customer purchasing decisions which are influenced by social media marketing, product quality and location. The method used uses observation methods for the slow bar coffee concept and quantitative methods for purchasing decisions. The number of samples taken was 80 respondents. The results of the research found that the concept of slow bar coffee drinking coffee in the pit is a concept that has been carried out by baristas with customers in introducing and discussing the world of coffee. Purchasing decisions are also influenced by social media marketing, product quality, and location. So it can be concluded that social media marketing, product quality and location can influence purchasing decisions and the concept of slow bar coffee served by coffee shops in Serang City.
Co-Authors Afri Handayani Aria Cendana Kusuma Arta Rusidarma Putra Bambang Setyo Panulisan Dedy Khaerudin Devi Rosalina Ganjar Sidik Gandara Hadi Kurniawanto Hafidz Hanafiah Irwan Sukmawan Ombi Romli Sika Noviani