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All Journal Jurnal Mekar Jurnal Siteba
Nasution, Nadia Widari
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Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering

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PEMANFAATAN SISTEM INFORMASI GEOGRAFI DALAM PENGEMBANGAN PARIWISATA BAHARI DI BATAM, KEPULAUAN RIAU Nasution, Nadia Widari; I Made Sondra Wijaya; Zainul Munir; Fiqri Ardi Azhari
JURNAL SITEBA Vol. 2 No. 2 (2023): Jurnal Sistem Informasi ITEBA Vol 2 No 2 2023
Publisher : LPPM-ITEBA

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Abstract

Marine tourism in Batam, Riau Islands has great potential to be developed by utilizing Geographic Information Systems (GIS). This research aims to investigate the use of GIS in developing marine tourism in Batam, Riau Islands, by applying the System Development Life Cycle (SDLC) methodology. The SDLC methodology is used as a framework for developing and utilizing GIS that can improve the management and promotion of marine tourism in Batam. The SDLC stages include requirements analysis, design, implementation, verification and system maintenance. The results of this research show that the use of GIS with the SDLC approach can help improve the management and promotion of marine tourism in Batam. GIS applications enable users to obtain accurate and timely information about marine tourism attractions, assist in travel planning, and improve tourist experiences. By combining information technology and geographic data, marine tourism in Batam can continue to develop and become a major attraction for local and foreign tourists. Implementing the use of GIS with the SDLC methodology is a wise step to advance the marine tourism sector in Batam and the Riau Islands as a whole. Keywords: Marine tourism, GIS, SDLC, Batam.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DI BEVERLY HOTEL BATAM Kurnia, Okki; Tcan, Erwina; Nasution, Nadia widari; Cherryline Simatupang, Violetta; Budiartha, I Nyoman
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.286

Abstract

The purpose of marketing communications is to inform, persuade and remind. However, some of the communications delivered were not in accordance with the intended purpose, causing problems. The purpose of this study was to find out how the marketing communication carried out by Beverly Hotel Batam. This research is based on Hermawan's theory of marketing communication with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing). This research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel general managers, senior sales and marketing, and front office manager. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of marketing communications at Beverly Hotel Batam is quite good in terms of indicators (promotion, advertising, personal selling, public relations, direct marketing). Based on the results of the analysis, it is expected that Beverly Hotel Batam can improve its human resources and consider conducting training for the front office and sales and marketing departments.
Co-Authors Cherryline Simatupang, Violetta Fiqri Ardi Azhari Kurnia, Okki Nyoman Budiartha R.M. Sondra Wijaya, I Made Tcan, Erwina Zainul Munir