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All Journal Jurnal Kajian Islam Modern JURNAL SAHID DA'WATII
Suwanda, Bayu Suriaatmaja
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Religion Chemistry Economics, Econometrics & Finance Public Health Social Sciences

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IMPLEMENTASI SIKLUS DEMINGS PADA PRODUKSI GOOGLE ADS STOCK WARS TRADING COMPETITION DI PT SUCOR SEKURITAS Izzah, Husna Nurul; Suwanda, Bayu Suriaatmaja; Ernawati, Erna
JURNAL KAJIAN ISLAM MODERN Vol 10 No 02 (2024): JULI 2024
Publisher : Institut Agama Islam Sahid (INAIS) Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jkim.v10i02.396

Abstract

Stock Wars Trading Competition is a trading competition held by PT Sucor Sekuritas since 2019. Stock Wars Trading Competition chose Google Ads as a medium to promote the competition. PDCA (Plan, Do, Check and Action) or what is usually called the Demings cycle, is a cycle of continuous or continuous process improvement. Google Ads Stock Wars Trading Competition uses the Demings cycle in its production process so that advertisements can continue to improve both in terms of ad quality and audience. The purpose of writing this journal is to analyze the implementation of the Demings cycle in the production of the Google Ads Stock Wars Trading Competition. The data collection techniques used were active participation, interviews, observation and literature study. The results of observations while carrying out final project activities at PT Sucor Sekuritas are that each stage in the PDCA cycle has its own Google Ads production stage. The Plan stage includes writing headlines, writing descriptions, creating campaign posters, selecting low-competition keywords, demographic targeting, location targeting, and audience targeting. The do stage consists of setting the advertising schedule and determining the campaign budget. The check stage includes daily monitoring and recording of the published Google Ads Stock Wars Trading Competition. The final action stage is publishing the Google Ads that have been produced.
PENERAPAN STRATEGI KREATIF DALAM PEMBUATAN VIDEO PROMOSI PROGRAM LOYALITAS DI PT SUCOR SEKURITAS Damaiyanti, Alfina; Suwanda, Bayu Suriaatmaja; Ernawati, Erna
JURNAL SAHID DA'WATII Vol 3 No 01 (2024): Juni 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i01.458

Abstract

Audio-visual media that can be used by a company to inform a product or brand is a promotional video. The goal of conveying messages that be attractive and easily understood by the audience in promotional videos requires a creative strategy. Sucor Sekuritas is a company that conducts business activities as a securities broker, and securities underwriter supervised by the Financial Services Authority (OJK). Efforts to maintain and generate a sense of trust and loyalty are generated through a special loyalty program for Sucor Sekuritas. The loyalty program is run on a business-to-business (B2B) basis with merchants to provide a discount or special service for Sucor Sekuritas customers. Information about the Sucor Sekuritas loyalty program needs to be expanded with the use of promotional video media with an informative creative strategy and supporting elements in the promotional video. This research aims to explain the implementation of creative strategies in Sucor Sekuritas' promotional videos using theories from Gilson and Berkman and Handes. This research uses primary, and secondary data and instruments relevant to creative strategies.
Co-Authors Damaiyanti, Alfina Ernawati, Erna Izzah, Husna Nurul