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All Journal Indigenous: Jurnal Ilmiah Psikologi JURNAL KOMUNIKATIO Jurnal Kajian Islam Modern Jurnal Sahid Mengabdi JURNAL SAHID DA'WATII
Ernawati, Erna
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Religion Arts Humanities Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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AKTIVITAS PROGRAM CSR 5R++ DALAM MEMBANGUN CITRA PT PERTAMINA HULU ENERGI ONWJ Ernawati, Erna
JURNAL KOMUNIKATIO Vol. 4 No. 2 (2018): Jurnal Komunikatio 4 (2) 2018
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v4i2.1314

Abstract

Corporate Social Responsibility (CSR) merupakan salah satu bagian dari Public Relations yang bertanggungjawab secara sosial kepada pihak eksternal perusahaan. Pertamina Hulu Energi Offshore North West Java (PHE ONWJ) telah aktif menjalankan kegiatan CSR untuk mensejahterakan dan memberdayakan anak jalanan agar mendapatkan kehidupan yang lebih baik. Tujuan penelitian ini adalah menjelaskan bagaimana pertamina membangun citra dalam  Program 5R++ untuk citra PHE ONWJ dalam membangun kepercayaan masyarakat. Pendekatan penelitian yang digunakan adalah kualitatif.  Data yang digunakan data primer dengan mewawancarai manajemen pertamina dan data sekunder dengan melihat dokumentasi yang dimiliki.  Hasil penelitian menghasilkan bahwa PHE ONWJ memiliki kegiatan CSR yang bekerjasama dengan Yayasan Kumala dengan nama Program 5R++.  Konsep 5R++ merupakan pengembangan dari konsep 3R yang telah ada, yaitu Reuse, Reduce dan Recycle dengan penambahan Resale dan Reshare. Program 5R++ memfokuskan pada bidang Perlindungan Lingkungan dengan pengelolaan limbah kertas menjadi produk yang bermanfaat.  Program 5R++ meningkatkan kesejahteraan hidup anak jalanan dan melestarikan lingkungan melalui kegiatan daur ulang sampah.
KOMUNIKASI KELOMPOK PADA KOMUNITAS VESPA BROTHERHOOD SCOOTERIS CEMPLANG ernawati, erna; Nirwana, Testa Pradia; Kusumadinata, Ali Alamsyah
JURNAL KAJIAN ISLAM MODERN Vol 10 No 02 (2024): JULI 2024
Publisher : Institut Agama Islam Sahid (INAIS) Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jkim.v10i02.391

Abstract

Community is a form of solidarity in society. The solidity of the organization born in society can be formed from hobbies, work, and pleasure. The purpose of this study was to determine group communication activities carried out at BSC which is a Vespa community. This research method uses a qualitative approach where the technical data collection uses interviews and observations. The results of this study showed that group communication was carried out horizontally and using the WhatsApp application. This activity is carried out every time there is a new issue or activity to be carried out, the message to each group will be packaged. In addition, the routine agenda in the activity is to discuss village youth activities and about machines. The BSC community provides social innovation opportunities for youth to enjoy productive activities in social gatherings. Keywords Scooters community, communication, group
IMPLEMENTASI SIKLUS DEMINGS PADA PRODUKSI GOOGLE ADS STOCK WARS TRADING COMPETITION DI PT SUCOR SEKURITAS Izzah, Husna Nurul; Suwanda, Bayu Suriaatmaja; Ernawati, Erna
JURNAL KAJIAN ISLAM MODERN Vol 10 No 02 (2024): JULI 2024
Publisher : Institut Agama Islam Sahid (INAIS) Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jkim.v10i02.396

Abstract

Stock Wars Trading Competition is a trading competition held by PT Sucor Sekuritas since 2019. Stock Wars Trading Competition chose Google Ads as a medium to promote the competition. PDCA (Plan, Do, Check and Action) or what is usually called the Demings cycle, is a cycle of continuous or continuous process improvement. Google Ads Stock Wars Trading Competition uses the Demings cycle in its production process so that advertisements can continue to improve both in terms of ad quality and audience. The purpose of writing this journal is to analyze the implementation of the Demings cycle in the production of the Google Ads Stock Wars Trading Competition. The data collection techniques used were active participation, interviews, observation and literature study. The results of observations while carrying out final project activities at PT Sucor Sekuritas are that each stage in the PDCA cycle has its own Google Ads production stage. The Plan stage includes writing headlines, writing descriptions, creating campaign posters, selecting low-competition keywords, demographic targeting, location targeting, and audience targeting. The do stage consists of setting the advertising schedule and determining the campaign budget. The check stage includes daily monitoring and recording of the published Google Ads Stock Wars Trading Competition. The final action stage is publishing the Google Ads that have been produced.
THE INFLUENCE OF THE @PEDULIJILBAB INSTAGRAM ACCOUNT ON FOLLOWERS' PERCEPTIONS OF HIJAB Rahmawati, Fina; Ernawati, Erna; Lestari, Hana
JURNAL SAHID DA'WATII Vol 1 No 1 (2022): Juni 2022
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.534 KB) | DOI: 10.56406/jurnalsahiddawatii.v1i1.37

Abstract

This research discusses the influence of the Instagram account @PeduliJilbab on the perception of wearing hijab followers. The purpose of this study was to determine how much correlation and influence the contribution of the @pedulijilbab Instagram account to the perception of followers' hijabs. The type of research used in this research is quantitative research with correlational methods, while the correlational methods are correlation and simple regression. This study shows the results of the calculation of the correlation of 0.481 means that it has a positive relationship with a moderate level. The regression calculation results show a significant positive effect of 0.000 while the contribution of Instagram accounts to perception is 17.5%.
PROSES KOMUNIKASI DIALOGIS PELITA DESA NURSERY DALAM MEMBERDAYAKAN PETANI MITRA TANAMAN HIAS DI KOTA BOGOR Fitri, Anisa Nurul; Yusnita, Titien; Ernawati, Erna
JURNAL SAHID DA'WATII Vol 2 No 02 (2023): Desember 2023
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v2i02.438

Abstract

This research aims to determine dialogical communication in empowering Pelita Desa Nursery partner farmers in Bogor City. The research method uses qualitative. This research involved informants from partner farmers and Pelita Village Nursery staff. The results of this research are that the communication strategy carried out by Pelita Desa Nursery is a dialogical communication strategy which involves an open and responsive exchange of ideas and opinions. This can be seen from the involvement of communicators and communicants in listening to each other carefully, responding with empathy, and building mutually beneficial discussions between Pelita Desa Nursery and partner farmers so that two-way communication can occur which creates a reciprocal process between communicators. with communication built on 1) openness, 2) empathy, 3) supportive attitude, 4) positive attitude, 5) equality.
HUBUNGAN LITERASI MEDIA IBU RUMAH TANGGA DALAM MENANGGAPI BERITA HOAKS MELALUI MEDIA WHATSAPP DI DESA TAPOS II KECAMATAN TENJOLAYA KABUPATEN BOGOR Amalia, Nurul; Ernawati, Erna; Muslikhah , Febri Palupi
JURNAL SAHID DA'WATII Vol 2 No 02 (2023): Desember 2023
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v2i02.440

Abstract

The development of technology and information that is so widespread has made the spread of hoax information widespread, one of which is social media that is widely used by housewives, namely WhatsApp, which can have a bad influence so that media literacy is needed in responding to it. The purpose of this study was to determine the relationship between housewife media literacy in responding to hoax news via WhatsApp media in Tapos II Village and how big the relationship is. The method used is correlation with Rank Spearman analysis. The study involved 96 samples from 2479 populations based on the Simple Random Sampling technique and used a Likert scale questionnaire in collecting data. The results of the study show that 1) There is a relationship between media literacy of housewives in responding to hoax news via WhatsApp media based on a Sig value of 0.000 < ɑ 0.1. 2) Has a strong relationship with the Correlation Coefficient value of 0.536** and is included in a positive relationship, that is, when the media literacy of housewives is good, response to hoax news is also good, and when the media literacy of housewives is not good so responding to hoax news is also not good.
INSTAGRAM SEBAGAI MEDIA INFORMASI DAN PROMOSI MINEWS.ID Ernawati, Erna
JURNAL SAHID DA'WATII Vol 3 No 01 (2024): Juni 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i01.455

Abstract

The aim of this study was to analyze how Minews.id, an online media portal, utilized Instagram as an information and promotion medium. This study used a qualitative approach by using data collection techniques through observation, interview, and literature review. The result showed that Instagram, as a popular social media platform, was not only used by individuals but also by several companies as a tool to share information related to their products or services with persuasive messages and attract the curiosity and interest of the public.
PERENCANAAN DAN STRATEGI KOMUNIKASI KEMENTERIAN KEUANGAN REPUBLIK INDONESIA TERKAIT ISU CUKAI PLASTIK nirwana, testa pradia; Ernawati, Erna; Muslikhah, Febri Palupi; ayu, Descia sevilla
JURNAL SAHID DA'WATII Vol 3 No 01 (2024): Juni 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i01.456

Abstract

The purpose of this study is to analyze the planning model and communication strategy carried out by the Bureau of Communications and Information Services in dealing with issues related to plastic excise. This research method uses a qualitative approach with data collection techniques through observation, interviews, and literature study. The results of this study can be illustrated that the planning and communication strategy of the Bureau related to excise issues through several stages, such as the fact finding stage, the preparation of communication strategies, and the communication stage in the form of delivering information through mass media. The planning stage and communication strategy carried out by BKLI refers to the public relations-based communication planning model by Cultip and the Center.
PENERAPAN STRATEGI KREATIF DALAM PEMBUATAN VIDEO PROMOSI PROGRAM LOYALITAS DI PT SUCOR SEKURITAS Damaiyanti, Alfina; Suwanda, Bayu Suriaatmaja; Ernawati, Erna
JURNAL SAHID DA'WATII Vol 3 No 01 (2024): Juni 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i01.458

Abstract

Audio-visual media that can be used by a company to inform a product or brand is a promotional video. The goal of conveying messages that be attractive and easily understood by the audience in promotional videos requires a creative strategy. Sucor Sekuritas is a company that conducts business activities as a securities broker, and securities underwriter supervised by the Financial Services Authority (OJK). Efforts to maintain and generate a sense of trust and loyalty are generated through a special loyalty program for Sucor Sekuritas. The loyalty program is run on a business-to-business (B2B) basis with merchants to provide a discount or special service for Sucor Sekuritas customers. Information about the Sucor Sekuritas loyalty program needs to be expanded with the use of promotional video media with an informative creative strategy and supporting elements in the promotional video. This research aims to explain the implementation of creative strategies in Sucor Sekuritas' promotional videos using theories from Gilson and Berkman and Handes. This research uses primary, and secondary data and instruments relevant to creative strategies.
URGENSI KOMUNIKASI INTERPERONAL KBIHU KEPADA CALON JEMAAH HAJI BOGOR (Studi pada Kuliah Kerja Lapang) Kusumadinata, Ali; Nafisha, Alma Fardatun; Wahyuni Sumah, Astrid Sri; Ernawati, Erna; Nirwana, Testa Pradia; Hasbiyah, Desi
SAHID MENGABDI: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 3 No 01 (2024): Juni 2024
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jsm.v3i01.417

Abstract

Hajj and Umrah are a series of Islamic pillars carried out by Muslims. Hajj and Umrah are carried out in congregation because they are carried out in other countries and have special procedures. And a companion is needed in the implementation. This study aims to describe the activities of a series on the importance of interpersonal communication in mentoring pilgrims. This research method is to carry out field lectures from the students concerned and write down a series of agendas carried out in the implementation of the mentoring. This method is known as the method of preparation. The results of this study show that the interpersonal communication approach is good and is very effective in reinforcing pilgrims. Greeting each other, knowing each other, and providing mutual support in the field provide convenience for administrative management for departure to implementation in the holy land of Makah.
Co-Authors Ali Alamsyah Kusumadinata ayu, Descia sevilla Damaiyanti, Alfina Ditha Prasanti Fitri, Anisa Nurul hana lestari Hasbiyah, Desi Ikhsan Fuady Izzah, Husna Nurul Kusumadinata, Ali Muslikhah , Febri Palupi Muslikhah, Febri Palupi Nafisha, Alma Fardatun Nirwana, Testa Pradia Nurul Amalia Priyansyah, Rifki Nur Rahmawati, Fina Suwanda, Bayu Suriaatmaja Titien Yusnita, Titien Wahyuni Sumah, Astrid Sri