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All Journal Jurnal Ilmu Pertanian Indonesia SemanTIK : Teknik Informasi Journal of Tourism Sustainability Sewagati Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Rachman, Annisa
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Journal of Tourism Sustainability

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Information adoption on social Media: How does it affect travel intention? Lessons from West Java Rafdinal, Wahyu; Setiawati, Lina; Rachman, Annisa
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.33

Abstract

The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. Thus, this study aims to identify the influence of user-generated content (UGC) on social media using the information adoption model through argument quality, source credibility, perceived usefulness, and information adoption in increasing travel intention to the tourist destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the SmartPLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. Information from social media through the quality of information and credibility of information plays a significant role in influencing travel intention.
Co-Authors Agustin, Risqi Sintania Alamanda, Gandhes Ariesta, Cynthia Regina Aryaputra, Rafi Aditya Aulia, Rafika Frida Az-zahrah, Balqis Amirah Bagus Dwi Prasetyo Baraza, Salma Zaura ELFARISNA ELFARISNA Enrico, Geraldo Erlina Rahmayuni, Erlina Gusman , Imam Nur Rizky Haromain, Akhmad Imam Hidayah, Fiqi Imania, Irfani Hidayatul Inayah, Aufa Indriani, Anisa Rara Khodijah Khodijah Lina Setiawati Nafilah, Chafsoh Najdah, Evana Fausta Novananda, Ella Dwiva Nurfatin, Euisya Maulida Nusantara, Araminta Widyanisa Sekar Putro, Herdayanto Sulistyo Rafdinal, Wahyu Safitri, Inneke Oktaviana Salsabila, Hana Sanjani, Vanisya Dewimarta Suryanegara, Jihan Ghina Sutopo, Joko Wardani, Sulistya Ningrum Ayu Widyastuti, Yanuardhani Putri Wulandari, Tri Ayu