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All Journal Tadrib: Jurnal Pendidikan Agama Islam MODELING: Jurnal Program Studi PGMI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL E-JRM
Maulidya, Anisa
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Religion Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mechanical Engineering Social Sciences Other

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Graduate Marketing Strategy at As-Sunnah Islamic College in Deli Serdang Maulidya, Anisa; Rafida, Tien; Fadhli, Muhammad
Tadrib: Jurnal Pendidikan Agama Islam Vol 10 No 1 (2024): Tadrib: Jurnal Pendidikan Agama Islam
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah Dan Keguruan UIN Raden Fatah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/y56hdb66

Abstract

This study aims to analyse the implementation of graduate marketing strategies at the As-Sunnah Islamic Religious College (STAI) Deli Serdang, using descriptive qualitative methods with data collection techniques through interviews, observations, and documentation studies. The results showed that STAI As-Sunnah implemented an inclusive marketing strategy with a direct approach through social media and digital platforms, as well as an indirect approach through alumni networks, service programmes, and social programmes. STAI As-Sunnah graduates have high competitiveness, especially in syar'i science, Arabic language, and memorisation of the Koran, and are supported by strong Islamic values. STAI As-Sunnah's graduate marketing strategy includes recruitment and job placement, adjustments to the college curriculum, partnerships with related institutions, promotion through social media, and support from alumni and universities.
Analisis Komprehensif Komunikasi Organisasi: Studi Lapangan tentang Jenis, Prinsip, Gaya, dan Proses Maulidya, Anisa; Tambak, Sonia Purba; Kesuma Ningsih, Euis Indah; Royyani, Miftah; Mesiono, Mesiono
MODELING: Jurnal Program Studi PGMI Vol 11 No 1 (2024): Maret
Publisher : Program Studi PGMI Sekolah Tinggi Ilmu Tarbiyah Nahdlatul Ulama Al Hikmah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69896/modeling.v11i1.2235

Abstract

Penelitian ini bertujuan untuk menjelaskan analisis komprehensif komunikasi organisasi: studi lapangan tentang jenis, prinsip, gaya, dan proses yang terjadi antara kepala madrasah dan guru-guru di MTsS Darussalam Dsa Durian, Kec. Sei Balai, Kab. Batu Bara. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Subjek penelitian ini adalah1 kepala madarsah dan 15 guru-guru yang mengajar di MTsS Darussalam Desa Durian, Kec. Sei Balai, Kab.Batu Bara. Berdasarkan hasil olah data dan temuan akhir dari penelitian ini, peneliti menyimpulkan jenis komunikasi yang diterapkan Kepala Sekolah yaitu komunikasi atasan ke bawahan (downward communication) dan komunikasi bawahan ke atasan (upward communication). Adapun prinsip-prinsip komunikasi organisasi yang diterapkan kepala madarasah antara lain yaitu: memberi salam bila bertemu, berbicara dengan lemah lembut, perkataan yang baik dan nasehat yang penuh hikmah , menyebut hal-hal yang baik tentang komunikan, menyesuaikan bahasa dan isi pembicaraan dengan keadaan komunikan, berdiskusi dengan cara yang baik, dan lebih dahulu memberi teladan sebelum mengadakan komunikasi. Sedangkan gaya komunikasi organisasi yang diterapkan adalah gaya dominan (dominant style, gaya dramatis (dramatic style), gaya santai (relaxes style), Gaya atentif (attentive style), Gaya bersahabat (friendly style) dan gaya yang tepat (precise style). Proses komunikasi antara kepala madrasah dengan para guru di luar waktu kegiatan pembelajaran adalah secara informal, atau dengan kata lain dengan kekeluargaan. Sedangkan proses komunukasi antara kepala madrasah dengan guru saat pembelajaran berlangsung adalah secara formal.
Pengaruh Service Quality, Word Of Mouth, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Swara Alam Cafe Di Kepanjen (Studi Pada Konsumen Swara Alam Cafe) Maulidya, Anisa; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of service quality, word of mouth, and price perceptions on purchasing decisions partially. The research method used is quantitative research method and this type of research is purposive sampling. The sample of this study were consumers of Swara Alam Cafe in Kepanjen with a sample size of 85 respondents. To obtain data, this study used a data collection method with a questionnaire. The data analysis used is instrument test, normality test, classical assumptions, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using the SPSS 23 application. The results of this study indicate that service quality and word of mouth have a partially significant effect on purchasing decisions at Swara Alam Cafe in Kepanjen. Meanwhile, price perceptions have no effect on purchasing decisions at Swara Alam Cafe in Kepanjen. Keywords: Service Quality, Word Of Mouth, Price Perception, And Purchasing Decisions 
Implementasi Perencanaan Pendidikan Islam (Prinsip, Tujuan, Fungsi, Siklus, Model dan Pekerjaan Serta Informasi Perencanaan) Di MIS Al Iqra’ Belawan Maulidya, Anisa; Azmi, Fachruddin; Royyani, Miftah; Azizah, Nur; Azizi, Ridho Khairul; Rubino, Rubino; Sulasmi, Sulasmi
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.4217

Abstract

The implementation of Islamic education planning is one of the important efforts in developing the education system at Al IQRA's Private Madrasah Ibtidaiyah (MIS) on Jalan PLTU No. 3 Belawan Sicanang. Madrasah Ibtidaiyah Al Iqra' was founded on December 12, 1995 and has been around for about 28 years. The research method used in the Islamic Education Planning Implementation research (Principles, Objectives, Functions, Cycles, Models and Work as well as Planning Information) at MIS Al Iqra' Belawan is a qualitative research method with a descriptive approach. This research resulted that the implementation of Islamic education planning at MIS Al IQRA' Belawan has made a positive contribution in increasing the effectiveness and quality of Islamic education. However, there is still room for further development, such as increasing parental involvement, developing holistic Islamic-based assessments, and applying technology in Islamic learning. Keywords: Implementation, Planning, Islamic Education.
Co-Authors Azizi, Ridho Khairul Fachruddin Azmi, Fachruddin Kesuma Ningsih, Euis Indah Mesiono, Mesiono Muhammad Fadhli Nur Azizah Ronny Malavia Mardani Royyani, Miftah rubino, rubino Sulasmi Sulasmi Sulton Sholehuddin, Sulton Tambak, Sonia Purba Tien Rafida, Tien