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All Journal Digital Business Tren Bisnis Masa Depan Jurnal Ekonomi, Bisnis, dan Humaniora
Nurhidayah, Rika
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Humanities Economics, Econometrics & Finance

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Journal : Jurnal Ekonomi, Bisnis, dan Humaniora

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Optimalisasi manajemen inovasi dan kinerja rantai pasok dalam pengembangan UMKM tekstil Nurhidayah, Rika; Muliansyah, Dadah; Teguh Wibowo, Bimo; Alvianita, Syavilla; Reskiyah, Efri
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

Innovation management and supply chain performance in textile MSMEs in Sukamurni, Balaraja are not optimized enough. This has an impact on sales figures that have not increased in the last few periods. On that basis, and considering theoretical studies, it is necessary to optimize innovation management and supply chain performance. This activity is included in the action category, which is carried out in the community service program scheme. To help MSME actors increase turnover from time to time through innovation management and supply chain performance, the community service team held a workshop to optimize innovation management and supply chain performance. The achievement of this community service activity is to increase the ability of MSME actors. In principle, based on the comparison of pre-test and post-test scores, this activity has achieved the target expected from the beginning, namely increasing community knowledge and skills. The workshop activities in this community service were held according to plan and schedule. Likewise, the completion of tasks by participants who can produce products according to the targets set by the community service team. The workshop activities in this community service showed satisfactory results. The average post-test score (after attending the workshop) is an indication that skills and knowledge have increased significantly. This can be seen from the increase in the results of the pretest posttest workshop from 74 to 80.
Dampak citra dan karakteristik produk terhadap kepuasan pelanggan dan konsekuensinya terhadap loyalitas pelanggan Muliansyah, Dadah; Nurhidayah, Rika; Ratnasari, Ani
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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The main challenges faced by MSMEs in Bandung include low purchasing power, increasingly tight competition, and risks related to customer loyalty. Based on this, this study aims to analyze the effect of product image and attributes on customer loyalty, both directly and indirectly through customer satisfaction. This study uses a quantitative approach in Bandung City, with the observation unit being Sambal Bakar Lengkong customers. The sample used consisted of 235 respondents taken using the Multistage Random Sampling technique. Causality analysis was carried out using Structural Equation Modeling. The results of the study indicate that: The image and product attributes of Culinary MSMEs in Bandung City contribute to forming customer satisfaction, but do not have a direct effect on customer loyalty; Customer satisfaction plays an important role in creating customer loyalty; Customer satisfaction functions as a mediator between the influence of image and product attributes on customer loyalty; Product attributes have a more significant influence than image in increasing customer satisfaction, which in turn will create customer loyalty. This study provides managerial insights to improve customer loyalty of Sambar Bakar Lengkong, with a focus on increasing customer satisfaction supported by the development of product attributes and image.
Co-Authors Alvianita, Syavilla Muliansyah, Dadah Ratnasari, Ani Reskiyah, Efri Teguh Wibowo, Bimo