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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Alysha Lathifah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Online Customer Review Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan: Studi Kasus Produk Fashion Pada Platform Shopee Di Teluk Pucung Kota Bekasi Alysha Lathifah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3481

Abstract

This study aims to determine the effect of online customer reviews and electronic word of mouth on purchase decisions through customer trust. The research method used in this research is quantitative method. Respondents in this study were consumers using Shopee in Teluk Pucung, Bekasi City. The population in this study are customers who have purchased fashion products online on the Shopee platform. This sampling technique uses the Accidental sampling method which are calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this study is primary data, namely by distributing questionnaires. The measurement scale used is a Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results showed that the online customer review variables had a positive and significant effect on customer trust, the electronic word of mouth variables had a positive and significant effect on customer trust, the customer trust variables had a positive and significant effect on purchase decisions, the online customer review variables had a positive and significant effect on purchases decisions through customer trust, and electronic word of mouth variables had a positive and significant effect on purchase decisions through customer trust.
LITERATURE REVIEW SISTEM INFORMASI MANAJEMEN: SOFTWARE, DATABASE DAN BRAINWARE Prio, Adyatma; Alysha Lathifah; Anah Indriyanah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 3 No. 4 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (Maret 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v3i4.976

Abstract

Sistem Informasi Manajemen yang lebih dalam disebut sub sistem, jika menggunakan istilah lain, bagian yang lebih khusus dari asal sistem yang lebih besar. Sistem Informasi Manajemen saling berhubungan satu sama lain sehingga tidak dapat dipisahkan dari sub sistem. Sistem Informasi Manajemen salah satu bagian dari beberapa sub sistem yang terdapat dan dikelola menjadi hak milik oleh sebuah lembaga, organisasi atau perusahaan. Penelitian terdahulu yang relevan berguna memperkuat teori ataupun kenyataan korelasi pengaruh antar variabel. Artikel ini disusun menggunakan metode kualitatif dari sumber asli literatur penelitian terdahulu berasal dari peneliti yang mengkaji Sistem Informasi Manajemen, yaitu: Software, Database dan Brainware, suatu studi literatur Sistem Informasi Manajemen. Hasil artikel literature review ini merupakan: 1. Software berpengaruh terhadap Sistem Informasi Manajemen; 2. Database berpengaruh terhadap Sistem Informasi Manajemen; dan 3. Brainware berpengaruh terhadap Sistem Informasi Manajemen.
Co-Authors Anah Indriyanah Hadita Hadita Neng Siti Komariah Prio, Adyatma