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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital
Neng Siti Komariah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI PAKAIAN DI H&M SUMMARECON MALL BEKASI Rofiyta Miladiyah; Neng Siti Komariah
Jurnal Ilmiah Akuntansi dan Manajemen Vol 19 No 1 (2023): JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jiam.v19i1.2129

Abstract

This research aims to determine simultaneously and partially the independent variables, namely price, brand image and product quality, the dependent variable is buying interest. The method used in this study is a quantitative method, which in this study uses purposive sampling calculations with the hair formula. The population in this study were all consumers of H&M clothing with a sample of 95 respondents. Based on the results of the study, in the partial test (T) the price variable has a partial negative effect on Purchase Intention with a value of 0.534 (t-count) < 1.66140 (t-table) with a significant value of 0.594 > 0.05. Brand Image variable has a negative effect on Purchase Intention with a value (t-count) of 1.461 < 1.66140 (t-table) with a significant value of 0.148 > 0.05 and Product Quality Variable has a partial positive effect on Purchase Intention with a value of 5.409 (t-count) > 1.66140 (t-table) with a significant value of 0.000 <0.05. Furthermore, in the simultaneous test (f) the price, brand image and product quality variables simultaneously have a positive effect on the purchase intention variable with a value (f-count) of 34.195 > 2.70 (f-table) with a significant value of 0.000 <0.05. Then the determination test (R2) resulted in a correlation between the three variables Price (X1), Brand Image (X2) and Product Quality (X3) on Purchase Intention (Y) of 52.8%.
Pengaruh Brand Image dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Go-Food pada Aplikasi Go-Jek: (Studi Kasus pada Warga Kelurahan Kaliabang Tengah Bekasi Utara) Jasmine Egy Oktavia Rosita Sari; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1531

Abstract

The emergence of Go-Jek has had a positive impact on business people or entrepreneurs in Kaliabang Tengah Subdistrict, North Bekasi who operate in the culinary sector such as restaurants, shops, cafes and others. Likewise, from the consumer side of Go-Food service users in Kaliabang Tengah Subdistrict, North Bekasi who feel helped or satisfied by the Go-Food service because it allows them to choose different food menus from many restaurants or food sellers registered in the application, this service also offering efficiency and effectiveness even for those with limited time and distance. The purpose of this research is to find out whether there is an influence of Brand Image on Customer Satisfaction of Go-Food service users on the Go-Jek application and whether there is an influence of Price on Customer Satisfaction of Go-Food service users on the Go-Jek application. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Brand Image has a partial significant effect on Customer Satisfaction and Price has a partial significant effect on Customer Satisfaction.
Pengaruh Brand Image Dan Harga Melalui Minat Beli Terhadap Keputusan Pembelian Produk Fashion Secara Online Di Rawa Lumbu (Studi Pada E-Commerce Zalora) Tegar Setiawan; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1598

Abstract

The purpose of this research is to determine and analyze the influence of brand image and price through purchasing interest on purchasing decisions. The research method used in this research is a quantitative method. Respondents in this research were Zalora consumers in Rawa Lumbu. The population in this study are customers who have purchased fashion products online on Zalora e-commerce. This sampling technique uses the Accidental sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 150 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results of the research show that the brand image variable has a positive and significant effect on purchase interest, the price variable has a positive and significant effect on purchase interest, the purchase interest variable has a positive and significant effect on purchase decisions, the brand image variable has a positive and significant effect on purchase decisions through purchase interest, and The price variable has a positive and significant effect on purchasing decisions through purchase interest.
Pengaruh Media Sosial Marketing, Kepercayaan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Eiger Adventure Di Bintara Muhamad Rokib; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1601

Abstract

This research aims to determine the partial and simultaneous influence of the independent variables Social Media Marketing, Trust and Product Quality on the dependent variable Costomer Satisfaction of Eiger Adventure Products at Bintara. This type of research uses a quantitative approach. The population in this study has used Adventure Di Bintara products. This research uses an Accidental Sampling sampling technique using a questionnaire distributed to 114 respondents, then the data results are processed using the SPSS 26 data processing application. The research results show that in the partial t test the variables Social Media Marketing and Product Quality have a positive and significant effect on Customer Satisfaction. However, the Trust variable does not have a significant effect on Purchasing Decisions. The results of the f test show that the variables Social Media Marketing, Trust and Product Quality jointly or simultaneously influence customer satisfaction with the Eiger Adventure product at Bintara. However, the Trust variable does not have a significant effect on Purchasing Decisions. The results of the f test show that the variables Social Media Marketing, Trust and Product Quality jointly or simultaneously influence customer satisfaction with the Eiger Adventure product at Bintara.
Pengaruh Kualitas Produk Dan Variasi Produk Melalui Customer Experience Terhadap Minat Beli Sepeda Motor Yamaha: Studi Kasus Pada Konsumen Sepeda Motor Yamaha Di Desa Lubang Buaya Bekasi Timur Angga Fathi Farahat; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1602

Abstract

This study aims to determine whether Customer Experience can affect Product Quality and Product Variations on Buying Interest in Yamaha Motorcycle users in Lubang Buaya Village, East Bekasi. The method applied in this study is quantitative method. The sampling technique uses the Accidental Sampling technique. This research focused on Yamaha Motorcycles in Lubang Buaya Village, East Bekasi, with 105 respondents. Data analysis method techniques using statistical methods with SmartPLS 4.0 Software. The results of this study show that there are variables that influence each other, such as the following brief explanation: 1). Product Quality has a significant positive effect on Customer Experience, 2). Product Variations have a positive and significant effect on Customer Experience, 3). Customer Experience has a positive and significant effect on Buying Interest, 4). Customer Experience is able to fully mediate Product Quality against Buying Interest, 5). Customer Experience is able to fully mediate Product Variations on Buying Interest.
Pengaruh Diskon Produk, Promosi Dan Variasi Produk Terhadap Keputusan Pembelian Di Aplikasi Efood : Studi Kasus Pada Generasi Z Di Kelurahan Teluk Pucung Rizka Rahmah Nabiilah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3480

Abstract

This study aims to determine and prove whether the effect of product discounts, promotions and product variations suimultan and partial has a significant effect on purchasing decisions in the eFOOD application. In this study using quantitative research methods and in obtaining this research sample the author used purposive sampling method. The number of samples used in this study was 102 respondents where the focus of these respondents was eFOOD application users in generation Z in Teluk Pucung Village. The results of the research that have been carried out there are variables that influence each other and there are also variables that do not influence, such as the following explanation: 1. The product discount variable partially does not affect the purchase decision because the original resulting from the partial test calculation shows a t-count value of 1.812 and a t-table of 1.984 so that it can be concluded that 1.812 < 1.989 and obtained a value significant 0.073 > 0.05. 2. The product promotion variable partially affects the purchase decision with the results of partial test calculations showing a t-count value of 5.046 and a t-table of 1.984 so that it can be concluded that 5.046 > 1.989 and obtained a significant value of 0.000 < 0.05. 3. In the variable product variation partially affects the decision with the test results and data analysis, partial test calculation results are obtained which show a t-count value of 2.724 and t-table of 1.984 so that it can be concluded that 2.724 > 1.989 and obtained a significant value of 0.008 < 0.05.
Pengaruh Online Customer Review Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan: Studi Kasus Produk Fashion Pada Platform Shopee Di Teluk Pucung Kota Bekasi Alysha Lathifah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3481

Abstract

This study aims to determine the effect of online customer reviews and electronic word of mouth on purchase decisions through customer trust. The research method used in this research is quantitative method. Respondents in this study were consumers using Shopee in Teluk Pucung, Bekasi City. The population in this study are customers who have purchased fashion products online on the Shopee platform. This sampling technique uses the Accidental sampling method which are calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this study is primary data, namely by distributing questionnaires. The measurement scale used is a Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results showed that the online customer review variables had a positive and significant effect on customer trust, the electronic word of mouth variables had a positive and significant effect on customer trust, the customer trust variables had a positive and significant effect on purchase decisions, the online customer review variables had a positive and significant effect on purchases decisions through customer trust, and electronic word of mouth variables had a positive and significant effect on purchase decisions through customer trust.
Pengaruh Brand Image, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pangan Bulog : Studi Kasus Konsumen Bulog Di Kelurahan Sukaringin Bekasi Utara Nurisnaini Putri; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3483

Abstract

The aim of this research is to analyze the influence of brand image, price and product quality on purchasing decisions. The research method used in this research is a quantitative method. The respondents in this research were Bulog consumers in Sukaringin Village, North Bekasi. The population in this study are customers who have consumed or are currently consuming Bulog rice. This sampling technique uses the Accidental Sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research uses the Statistical Package for the Social Sciences (SPPS) with the help of SPSS version 26 software. The results of the research show that the brand image variable has a partially positive and significant influence on purchasing decisions, the price variable has a partially positive and significant influence on purchasing decisions, the product quality variable has a partially positive and significant influence on purchasing decisions.
Pengaruh Viral Marketing, Desain Produk Melalui Citra Merek sebagai Variable Intervening terhadap Minat Beli Sepatu Aerostreet : Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya Kania Rifdah Gunawan; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4052

Abstract

This research aims to find out whether Brand Image can influence Viral Marketing and Product Design on Purchase Intention in Aerostreet Shoes products at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method used in this research is a quantitative method. The sample used was 170 respondents and focused on students at the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. Data analysis techniques use statistical methods with SmartPLS 4.0 software. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Viral Marketing has a positive and significant effect on Purchase Intention, 2). Product Design has a positive and significant effect on Purchase Intention, 3). Viral Marketing has a positive and significant effect on Brand Image, 4). Product Design has a positive and significant effect on Brand Image, 5). Brand Image has a positive and significant effect on Purchase Intention, 6). Brand Image is able to fully mediate Viral Marketing on Purchase Intention, 7). Brand Image is able to fully mediate Product Design on Purchase Intention.
Pengaruh Variasi Produk dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan Melalui Variabel Intervening Keputusan Pembelian di Grup Order pada Album K-Pop: Studi Kasus pada Fanbase SEVENTEEN Anna Wijayanti; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4053

Abstract

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.
Co-Authors Alysha Lathifah Angga Fathi Farahat Anna Wijayanti Bunga Nur Kaunaini Faeni, Dewi Puspaningtyas Febi Rahmawati Hadita Hadita Haryudi Anas Jasmine Egy Oktavia Rosita Sari Jeremy Steven Kania Rifdah Gunawan Mohammad Fahrizal muhamad rokib Muhammad Dzaky Muhammad Rizky Gemis Nurisnaini Putri Rizka Rahmah Nabiilah Rofiyta Miladiyah Tegar Setiawan Yayan Hendayana