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All Journal International Journal of Economics, Management, Business, and Social Science
Anggraini, Fera Dhian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence Of Promotion And Store Atmosphere At Cafe Kopitagram Cinere Depok On Consumer Satisfaction Pradini, Gagih; Kusumaningrum, Anisa Putri; Syawal, Muhammad Rizky Alifa; Ermawati, Kris Cahyani; Anggraini, Fera Dhian
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.205

Abstract

This study aims to determine the analysis of promotions and store atmosphere on consumer satisfaction. Sampling for this study through primary data, namely by distributing questionnaires to as many as 100 respondents. The analysis techniques used are tests contained in SPSS 29 software. The results of this study show that promotional variables do not have a partial effect on consumer satisfaction, store atmosphere variables have a positive and significant effect on consumer satisfaction, and promotional variables and store atmosphere together have a positive and significant effect on consumer satisfaction. The conclusion of this study the store atmosphere variable is the most influential factor in consumer satisfaction
Co-Authors Kris Cahyani Ermawati Kusumaningrum, Anisa Putri Pradini, Gagih Syawal, Muhammad Rizky Alifa