Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science
Herawati, Amelia Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Product Quality, Price Perception And Brand Ambassadors On The Repurchase Interest Of Aloe Vera Nature Republic Products On NCT 127's Fanbase On Social Media Twitter Herawati, Amelia Putri; Elwisam; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.309

Abstract

This study aims to determine Product Quality, Price Perception, and Brand Ambassador regarding Nature Republic's Aloe Vera Product Repurchase Interest in NCT 127 Fanbase on Twitter Social Media. This data uses primary data in the form of a questionnaire distributed to consumers who have used aloe vera nature republic products to 100 respondents, using the purposive sampling method. Using purposive sampling techniques, samples are expected to be by the requirements or criteria needed in this study. The data used is primary data by distributing questionnaires. Data analysis techniques using the SmartPLS program. Results were found after data processing analysis with the following conclusions: product quality, price perception, and brand ambassadors positively and significantly affect repurchase interest. It has previously been tested against question items that were declared valid as well as reliable
Co-Authors Digdowiseiso , Kumba Elwisam