International Journal of Economics, Management, Business, and Social Science
Vol. 3 No. 3 (2023): September 2023

The Influence Of Product Quality, Price Perception And Brand Ambassadors On The Repurchase Interest Of Aloe Vera Nature Republic Products On NCT 127's Fanbase On Social Media Twitter

Herawati, Amelia Putri (Unknown)
Elwisam (Unknown)
Digdowiseiso , Kumba (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This study aims to determine Product Quality, Price Perception, and Brand Ambassador regarding Nature Republic's Aloe Vera Product Repurchase Interest in NCT 127 Fanbase on Twitter Social Media. This data uses primary data in the form of a questionnaire distributed to consumers who have used aloe vera nature republic products to 100 respondents, using the purposive sampling method. Using purposive sampling techniques, samples are expected to be by the requirements or criteria needed in this study. The data used is primary data by distributing questionnaires. Data analysis techniques using the SmartPLS program. Results were found after data processing analysis with the following conclusions: product quality, price perception, and brand ambassadors positively and significantly affect repurchase interest. It has previously been tested against question items that were declared valid as well as reliable

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...