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All Journal International Journal of Economics, Management, Business, and Social Science
Utami, Putri Priscilla
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Government Policy on Tourism Public Relations Pradini, Gagih; Awaloedin, Dipa Teruna; Utami, Putri Priscilla; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.365

Abstract

This research focuses on the role of Public Relations (PR) in the tourism industry, specifically in the context of government policy influence. The study employs descriptive research to analyse the impact of government policies on PR functions and strategies within the tourism sector. Additionally, a SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats faced by the tourism industry in Indonesia. The findings highlight the importance of effective PR strategies in building and maintaining positive relationships with various stakeholders, including the government, the media, and the public. The research suggests that PR practitioners in the tourism sector should enhance issue management, crisis response, and adaptability to technological advancements. Furthermore, the study recommends improving communication effectiveness to benefit all stakeholders involved in tourism activities. Overall, the research contributes to understanding the intricate relationship between government policies, PR practices, and the sustainable development of the tourism industry.
Co-Authors Andini, Davi Ayu Awaloedin, Dipa Teruna Pradini, Gagih