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All Journal Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Economics, Management, Business, and Social Science
Andini, Davi Ayu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of A Marketing Management MSME Food Products Kusumaningrum, Anisa Putri; Swantari, Anita; Ryadi, Ragil; Wibowo, Noor Sultan Irgi; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.317

Abstract

This study explores Sabana Fried Chicken, an Indonesian MSME specialising in halal fried chicken. Examining its inception in 2008, vision, mission, and SWOT analysis, the research highlights key factors contributing to its success: unique taste, high-quality ingredients, and effective customer service. Despite strengths, challenges include location limitations and supply dependence. Opportunities for expansion, menu diversification, and delivery services are identified, while threats stem from strong competitors, changing consumer preferences, regulations, and economic conditions. The marketing mix analysis reveals an affordable pricing strategy, strategic outlet locations, limited yet effective promotional activities, and a product focus on halal, delicious, and nutritious offerings. This case study offers insights for MSMEs navigating the dynamic landscape of the fast-food industry.
Marketing Management Analysis of MSME Coto Makassar Restaurant Daeng Memang Kusumaningrum, Anisa Putri; Swantari, Anita; Ernowo, Atha Fadhil; Wahyuningsih, Tri; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.318

Abstract

This study delves into the marketing strategies of Coto Makassar Daeng Memang, a South Sulawesi restaurant, within Indonesia's evolving culinary landscape. Utilizing Marketing Mix and SWOT analysis, the research unveils the restaurant's evolution, identifying strengths, weaknesses, opportunities, and threats. Coto Makassar's success story, initiated in 1992, unfolds through a diverse menu. The Marketing Mix analysis underscores its affordable products, strategic location, and word-of-mouth promotion. The study concludes by highlighting the critical role of effective marketing for UMKM and the practical insights derived from Coto Makassar Daeng Memang's experience in navigating the competitive Indonesian culinary market.
Kite Museum Observation Kusumaningrum, Anisa Putri; Wardani, Dwita Chika; Azzahra, Talitha Daffa; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.320

Abstract

Kite is a traditional game that has been a popular game among children since time immemorial. Kites originated in China around 2500 years ago, this study has explained how the history of the Kite Museum, the contents of the Kite Museum and the condition of the Kite museum, this study uses qualitative methods, and the results of this study shows the number of Kite collections in this museum numbered 600, but the number continues to grow as the coming collections new from the local and foreign sailors and kites made by themselves by museum employees.
Study The Economic and Social Impact of Museum Collections To The Local Tourism Industry, Including Increased Visits and Their Impact on Economic Growth District Kusumaningrum, Anisa Putri; Sihombing, Cici Maria; Jorgi, Tomas; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.321

Abstract

According to the desire of the community that the museum be an institution or centre of scientific research is expected to be able to always communicate the results of research to the community. Museum experts realize how important it is to conduct research activities in museums for the success of the analysis function of the museum itself, This study uses a qualitative approach. Because the problems discussed in this study are not about numbers. formulation of the problem in this study, How does the economic impact of museum collections on local tourism, How does the social impact of museum collections on local tourism and how does it affect regional economic growth? The results of this study social relations during this attraction are an excellent interaction.
Architectural And Design Concept In The Historical Museum National Awaloedin, Dipa Teruna; Pradini, Gagih; Maramis, Henson Palmer; Alkaf, Muhammad Syafiquraman; Erianie, Vannesha; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.330

Abstract

The National History Museum (MSN), situated beneath the National Monument in Jakarta, is a vital cultural institution displaying 51 dioramas depicting Indonesia's history. This research, utilizing qualitative methods and SWOT analysis, explores the museum's architecture, historical representation, and strategic positioning. The results highlight the integration with the monument, the use of marble, and the significance of the Independence Space. The SWOT analysis identifies strengths (cultural heritage), weaknesses (limited amenities), opportunities (increased interest), and threats (competition and potential damage). The study concludes that developing MSN as a tourist destination is crucial, suggesting comprehensive research, optimized asset utilization, and alternative promotional strategies for increased visitation.
The Influence of Government Policy on Tourism Public Relations Pradini, Gagih; Awaloedin, Dipa Teruna; Utami, Putri Priscilla; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.365

Abstract

This research focuses on the role of Public Relations (PR) in the tourism industry, specifically in the context of government policy influence. The study employs descriptive research to analyse the impact of government policies on PR functions and strategies within the tourism sector. Additionally, a SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats faced by the tourism industry in Indonesia. The findings highlight the importance of effective PR strategies in building and maintaining positive relationships with various stakeholders, including the government, the media, and the public. The research suggests that PR practitioners in the tourism sector should enhance issue management, crisis response, and adaptability to technological advancements. Furthermore, the study recommends improving communication effectiveness to benefit all stakeholders involved in tourism activities. Overall, the research contributes to understanding the intricate relationship between government policies, PR practices, and the sustainable development of the tourism industry.
Product Diversification and Strategy Implementation Public Relations in Setu Babakan Pradini, Gagih; Awaloedin, Dipa Teruna; Saleh, Muhammad Surya; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.366

Abstract

Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.
PR Strategy for Island Beach Pisang Tourism Destination Pradini, Gagih; Awaloedin, Dipa Teruna; Soraya, Zahra; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.368

Abstract

Indonesia, an archipelagic country with 17,508 islands and an 81,000 km coastline, possesses coastal areas rich in natural resources. Despite this richness, effective utilisation and development of coastal and marine regions remain challenging. This study focuses on Banana Island, part of Lampung Province, addressing its potential as a tourist attraction. Acknowledging the need for strategic development, the study emphasises government involvement, facility provision, and promotional efforts. The role of Public Relations Marketing, precisely the three-pronged approach of pull, push, and pass strategies employed by the West Coast Tourism Office, is examined. The study aims to comprehend the impact of these strategies on Banana Island's tourism development, evaluating visibility, popularity, and overall appeal. Methodologically, qualitative research, descriptive analysis, and SWOT analysis are applied for a comprehensive understanding. Findings highlight marine attractions, community expectations, and transportation challenges. The success of the push strategy is evident in increased tourist visits. Suggestions include enhancing collaboration, regular social media updates, and coordinated platform posts.
The Effect of The Pandemic on Public Relations DIY Tourism: SWOT Review Awaloedin, Dipa Teruna; Pradini, Gagih; Ramdani, Apri; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.369

Abstract

This study evaluates the crisis in the DIY tourism industry due to the COVID-19 pandemic, with a focus on the crisis management and communication strategies adopted by the DIY Tourism Office. Through SWOT analysis, the research identifies strengths, weaknesses, opportunities, and threats influencing the adjustment and recovery of DIY tourism. The findings underscore the need for enhancing human resources competence, integrated marketing, and cross-sector collaboration. The study aims to provide insights for the DIY Tourism Office and other stakeholders in crisis management and strengthening the DIY tourism industry.
Implementing Social Media in Public Relations Tourism: SWOT Analysis Pradini, Gagih; Awaloedin, Dipa Teruna; Ananda, Tiara Martha; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.370

Abstract

The tourism sector in Indonesia, overseen by the Ministry of Tourism and Creative Economy, is undergoing continuous enhancement, leveraging the country's competitive advantages in the global tourism landscape. Government initiatives, strategically developed under the comprehensive framework highlighted by Hermawan (2019), focus on strengthening Destination, Marketing, and Human Resources. In the digital age, Social Media emerges as a transformative force, serving as a versatile platform to disseminate information, cultivate a positive image, and establish meaningful relationships. This study delves into the multifaceted strategies of implementing Social Media in Tourism Public Relations (PR), exploring models like POP and POSE. While the benefits include heightened visibility and credibility, challenges arise from intense competition and the need for effective utilization. Addressing these challenges requires a strategic approach, including SWOT analysis and collaborative efforts with various stakeholders. The study identifies key problems, aiming to understand the impact of social media on communication effectiveness and tourist destination image. The qualitative research methodology, supported by a literature review, examines the factors influencing the success or failure of social media implementation, utilizing SWOT analysis as a tool for strategic evaluation.
Co-Authors Alkaf, Muhammad Syafiquraman Ananda, Tiara Martha Anita Swantari, Anita Awaloedin, Dipa Teruna Azhar, Muhammad Faris Azzahra, Talitha Daffa Bule, Yohana Gaius Erianie, Vannesha Ernowo, Atha Fadhil Fitria, Putri Maulida Jorgi, Tomas Kusumaningrum, Anisa Putri Liora, Devina Nisa Maramis, Henson Palmer Nugraha, Rizki Nurul Pradini, Gagih Ramdani, Apri Rohiyati, Ulfa Falahi Ryadi, Ragil Saleh, Muhammad Surya Sihombing, Cici Maria Soraya, Zahra Tri Wahyuningsih Utami, Putri Priscilla Wardani, Dwita Chika Wibowo, Noor Sultan Irgi