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PENDAMPINGAN KEPADA MASYARAKAT DESA SUKAJADI KECAMATAN CARITA DALAM PENJUALAN KERUPUK IKAN PINDANG DI MARKETPLACE SHOPEE Wahyiah, Ita Rosita; Endayani, Endayani; Fatoni, Malik; Widodo, Wahyu; Rendiyani, M; Waris.P, Achmad Nur; Marhamah, Aliatun; Nisa, Aulia; Sefriyandi, Andi; Pratama, Ahmad Yudha Eka
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2131

Abstract

KKM UNIBA Group 63 conducted a mentoring program for the community of Sukajadi Village, Carita District, in selling pindang fish crackers on the Shopee marketplace to improve digital skills, expand market reach, and increase community income through online marketing. Sukajadi Village is famous for the production of quality pindang fish crackers, but the sales of these products are still limited to the local market due to lack of access and knowledge about digital marketing. The assistance was carried out through several stages, namely training on the use of the Shopee platform, creating a seller account, developing a digital marketing strategy, and optimizing product listings. The results of this mentoring showed a significant increase in the community's knowledge and skills regarding online sales. The community is able to create and manage an online store on Shopee, utilize the available features to increase product visibility, and organize effective promotional strategies. Sales of pindang fish crackers through Shopee increased significantly, as evidenced by the increase in the number of orders and revenue. In addition, the program also has a positive impact on the economic empowerment of the village community, with more community members involved in the production process and product sales.
PENYULUHAN PENCEGAHAN CYBER CRIME BAGI PENGGUNA MEDIA SOSIAL DI DESA SUKAJADI KECAMATAN CARITA Wahyiah, Ita Rosita; Rahayu, Luis Fiska; Arasid, Mohammad Ikrom; Handayani, Putri; Rendiyani, M.; Nur Waris, Achmad; Marhamah, Aliatun; Nisa, Aulia; Sefriyandi, Andi; Pratama, Ahmad Yudha Eka
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2189

Abstract

The cyber crime prevention counseling for social media users in Sukajadi Village, Carita Subdistrict, aims to increase community awareness and knowledge about the threat of cyber crime and ways to protect themselves when using social media. Given the increasing use of social media among the village community, especially among teenagers and youth, the risk of being exposed to cyber crime attacks such as online fraud, account hacking, and spreading false information is higher. This extension program was implemented through a series of activities such as seminars, group discussions, and case simulations involving various layers of society, including youth, parents, and village officials. The results showed a significant increase in the community's understanding of the types of cybercrime and preventive measures that can be taken to avoid them. More than 80% of participants were able to identify signs of online fraud and take preventive measures such as setting account privacy and using strong passwords. In addition, the counseling also succeeded in building collective awareness on the importance of maintaining ethics in interacting on social media and reporting suspicious actions to the authorities.