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All Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN)
Rendiyani, M
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENDAMPINGAN KELOMPOK PKK DALAM PENGOLAHAN KRIPIK RUMPUT LAUT CRISPY DI DESA SUKAJADI, KECAMATAN CARITA, KABUPATEN PANDEGLANG Wahyiah, Ita Rosita; Pratiwi, Diah Ayu; Akbarudin; Sam, Maulana Suprihatin; Rendiyani, M; Ina Sabrina, Ina; Aulia, Dita; Sefriyandi, Andi; Agustina, Anggi Ratna; Vinoza, Veranica Febrilla
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2114

Abstract

Sukajadi Village, Carita Sub-district, Pandeglang Regency, has great potential in the development of processed seaweed products. With the availability of abundant raw materials and high public interest in local processed products, the development of crispy seaweed chips can be one of the community's economic empowerment efforts. The PKK group as one of the active community organisations in the village has an important role in this effort. Through proper assistance, PKK groups can increase production capacity, produce quality products, and develop sustainable businesses. Objectives of Assistance Improving knowledge and skills Improving the PKK group's knowledge of seaweed processing techniques into quality crispy chips. Assist PKK groups to produce crispy seaweed chips with good flavour, crunchy texture, and attractive appearance.
PENDAMPINGAN DESAIN DAN PENGEMBANGAN PACKAGING KERUPUK IKAN PINDANG DI DESA SUKAJADI KECAMATAN CARITA Wahyiah, Ita Rosita; Rahayu, Luis Fiska; Arasid, Mohamad Ikrom; Arifin, Suherman; Rendiyani, M; Ichwana, Cahya Tri; Sabrina, Ina; Destriana, Halizah; Aulia, Dita; Arif, Khaerul
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2130

Abstract

KKM UNIBA Group 63 provided assistance in the design and development of packaging for pindang fish crackers in Sukajadi Village, Carita District, Pandeglang Regency as part of efforts to empower the local community economy with a focus on increasing the added value of local products. Pindang fish crackers, as one of the leading products from the village, has a wide market potential, but the main challenge faced is the packaging design that is less attractive and not in accordance with modern marketing standards. This service aims to provide support in terms of packaging design and development of pindang fish crackers to increase market attractiveness and expand distribution reach. The methods used include packaging design needs analysis, packaging design training, and new packaging implementation. The training process involved understanding the design concept, selecting appropriate packaging materials, and printing techniques. The results of the mentoring showed that the new packaging design successfully increased the visual appeal of the product, clarified product information, and improved quality perception in the eyes of consumers. The newly designed packaging also provides better protection to the product during the distribution process. With the attractive and functional packaging, sales of pindang fish crackers have increased significantly, and the product has successfully entered a wider market both at the local and regional levels.
PENDAMPINGAN KEPADA MASYARAKAT DESA SUKAJADI KECAMATAN CARITA DALAM PENJUALAN KERUPUK IKAN PINDANG DI MARKETPLACE SHOPEE Wahyiah, Ita Rosita; Endayani, Endayani; Fatoni, Malik; Widodo, Wahyu; Rendiyani, M; Waris.P, Achmad Nur; Marhamah, Aliatun; Nisa, Aulia; Sefriyandi, Andi; Pratama, Ahmad Yudha Eka
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2131

Abstract

KKM UNIBA Group 63 conducted a mentoring program for the community of Sukajadi Village, Carita District, in selling pindang fish crackers on the Shopee marketplace to improve digital skills, expand market reach, and increase community income through online marketing. Sukajadi Village is famous for the production of quality pindang fish crackers, but the sales of these products are still limited to the local market due to lack of access and knowledge about digital marketing. The assistance was carried out through several stages, namely training on the use of the Shopee platform, creating a seller account, developing a digital marketing strategy, and optimizing product listings. The results of this mentoring showed a significant increase in the community's knowledge and skills regarding online sales. The community is able to create and manage an online store on Shopee, utilize the available features to increase product visibility, and organize effective promotional strategies. Sales of pindang fish crackers through Shopee increased significantly, as evidenced by the increase in the number of orders and revenue. In addition, the program also has a positive impact on the economic empowerment of the village community, with more community members involved in the production process and product sales.
PENDAMPINGAN PENINGKATAN DAN PENGEMBANGAN UMKM PARIWISATA DI DESA SUKAJADI KECAMATAN CARITA STRATEGI PEMBERDAYAAN EKONOMI LOKAL MELALUI INOVASI DAN DIGITALISASI Rosita Wahyiah, Ita; Saepudin, Eli Apud; Rendiyani, M; Sabrina, Ina
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2223

Abstract

This service focuses on improving and developing tourism Micro, Small, and Medium Enterprises (MSMEs) in Sukajadi Village, Carita District. The main objective is to formulate a strategy for local economic empowerment through innovation and digitalisation. The method used includes a qualitative approach with data collection through interviews, observations, and literature studies. The results of the service show that MSMEs in Sukajadi Village have great potential to develop, but still face various obstacles such as lack of access to technology, limited capital, and lack of knowledge about digital marketing. Therefore, the proposed empowerment strategy includes information technology training, increased access to business capital, and digital marketing capacity building. The implementation of this strategy is expected to improve the competitiveness of MSMEs, expand market reach, and ultimately improve the economic welfare of local communities. Innovation and digitalisation are key in strengthening MSMEs and making Sukajadi Village a more attractive and competitive tourist destination.
Co-Authors Agustina, Anggi Ratna Akbarudin Arasid, Mohamad Ikrom Arif, Khaerul Aulia, Dita Destriana, Halizah Diah Ayu Pratiwi Endayani, Endayani fatoni, malik Ichwana, Cahya Tri Ina Sabrina, Ina Marhamah, Aliatun Nisa, Aulia Pratama, Ahmad Yudha Eka Rahayu, Luis Fiska Rosita Wahyiah, Ita Sabrina, Ina Saepudin, Eli Apud Sam, Maulana Suprihatin Sefriyandi, Andi Suherman Arifin Vinoza, Veranica Febrilla Wahyiah, Ita Rosita Wahyu Widodo Waris.P, Achmad Nur